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Making Your Hair Extension Business A Profit Powerhouse

Dale P. Aho, J.D., COO
Di Biase Hair Extensions USA

Making Your Hair Extension Business A Profit Powerhouse

The core to hair extension profitability lies in understanding that hair clients are everywhere and they are out there looking for you. They are not in your chair – YET – because you are invisible to them. They don’t see you. If you want to increase your income stream, you have to give them a way to find you.

Hair extension services provide an excellent living for many hair professionals. Being a premium and in demand service, while becoming more mainstream, extensions are an exceptional income generator and a valuable source of new clients. Yet those statements are certainly not true for many other stylists and salons, whose extension services languish, or who choose not to offer them at all. This article is concerned with the “why” and “what” – “why” there are such differences and, more importantly, “what” steps can be taken to jump start an extension business.

As a co-owner of Di Biase Hair Extensions USA, I learned early that successful hair extension businesses defy stereotypes. They are found in all kinds of salons and all kinds of demographic regions, including farmlands, inner cities, small cities, and working class neighborhoods, as well as the wealthier districts. They include individual stylists in booth rental arrangements and larger salons with numerous extension specialists. Most notably, the largest salons do not necessarily stand out when it comes to extensions.

In an effort at understanding what distinguishes and elevates some salons, I spent time meeting with stylists and salon owners from around the country – those that do little business and those that are over booked. Not surprisingly, the most common refrain of those that do very little business in extensions is that their clients can’t afford them. Those salons tend to treat extension services as a part of their regular menu of services, as a luxury that most can’t afford. Oftentimes, the salons offer extension services not because they see it as an income producer but more to keep the occasional client who wants extensions from going to another salon. The price of the service is often even discounted to the extent that it becomes unattractive for the stylist to do extensions.

There is a stark contrast when speaking with salon owners and stylists who are successful at extensions. They see extensions as an income leader. These owners and stylists tend to view their extension business through a wide lens. Their approaches and assumptions have common elements, particularly that: 1) new hair extension clients will include but not be limited to their existing clients, and, in fact, the majority of new business will come from the outside; 2) only a relatively few salons will make being visible a priority and, accordingly, there is room to rise above the rest; and 3) hair extension clients will actively seek out a specialist and will often be willing to travel a considerable distance for the service. Importantly, opening up the possible network of new clients also opens up the ability to set prices more fairly for the stylist, as the existing client base isn’t exclusively the target.

The lessons of the more successful extension businesses come down to covering each of the following market segments: 1) the chair; 2) the salon; 3) the neighborhood, or those who pass by the salon; and 4) the region as a whole. Each of these segments is critically important to success.

The chair. Successful extension specialists make sure that every single person who sits in the chair knows the hair stylist is a specialist in extensions. That client, female or male, may not be a candidate but he or she may well know of someone who might be. A focused extensionist will have brochures, mirror clings, testimonials, before and afters, and other materials that are either readily visible or can be handed out. Further, a stylist will encourage those who receive extensions to brag about the services and even offer incentives for referrals.

The salon. Successful extension salons make extension promotion a priority. For instance, they utilize the front desk (where everyone stops) for handouts or brochures, and displaying posters, or, for example, posting a small sign suggesting that clients ask about thinning hair solutions or other extension uses. Literally everyone who walks in the salon should see some prominent reminder of the extension business that is being done within the salon. It is certainly more of a challenge for the stylist who is a booth renter but hopefully the creative stylist can strike a bargain with the salon owner to allow some signage and/or work out deals with the other stylists in the business to encourage referrals. (The extensionist in the salon may be a safer alternative for other stylists than allowing the extension client to go to another salon.)

The neighborhood. The top hair extension salons use signage and other marketing displays to make sure their business in extensions will not be missed by those that pass by. If at all possible, a sign, flag, poster, or some other popular product should be placed prominently on the window front. Looking around at most salons, it is hard to know who does and who does not do extensions. You can distinguish your salon from the rest. With just a little effort, you can become visible to everyone as the stylist in the neighborhood that does extensions. You can gain additional footing by networking, using business cards, offering cross promotions, and similar types of “in person” communications.

The larger market – the region. This is where most salons truly miss out and where the more successful among them gain the greatest advantage. Just consider how few hair extension salons there really are in a particular city or metropolitan region. Within those salons, there are therefore cumulatively many customers who have no alternative but to go elsewhere if they want extensions. Unless they have heard of someone or can get a referral, they will look for someone with an online presence. In terms of promoting yourself online, the easiest method is via the various social media outlets. Clever use of social media costs nothing and it can be fabulously effective. Networking has always been one of the most effective ways to bring in new business. You can gain a reputation by effectively and consistently sending positive messages in a variety of platforms.

The most obvious and yet most underutilized road to extension profitability is through your website. Creating a fabulous extension webpage can pay off many times over in terms of client growth. It is a common thread that I found in separating the most successful salons from all the others who merely “offer” extensions as a service.

To illustrate, in looking for successful hair extension salons, I did what any member of the public might do: I SEARCHED THE INTERNET. I simply typed in the name of a city and combined it with the term “hair extensions.” When I found a list of salons, I then looked for those that had nice sections devoted to extensions and worked forward from those. I pretty much ignored webpages that merely listed hair extensions as one of the regular salon services. Effective webpages had sections with “before and afters,” testimonials, or other attractive images communicating that extensions were a specialty. This is the same path that a prospective extension client might take. Would it lead to your salon?

Beyond the webpage alone, you will be well served by listing yourself as servicing multiple cities, not just relying on your salon address. Web searches are very literal and, unless you specifically name the location, you will likely not be found by anyone searching in a neighboring city. You might try your own experiment on this to see which cities you appear under and which salons appear when doing a search of your own city. Many salons, even individual stylists, find a way to become listed in multiple cities, and specifically describing service locations is one way of doing that. The message in all of this is that hair salons too often treat hair extension services as a niche. They do little to nothing to maximize profitability by increasing visibility. This leaves a huge opening for the more ambitious extension specialist. Those who recognize and seek out that additional business will be the most successful. If you are interested in increasing your profits from doing hair extensions, look at your efforts to make yourself discoverable. Put yourself in a position to be found and the reward will be well worth the effort.

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“There’s nothing more rewarding than giving someone themselves back.” January 2018 Stylist Feature

I’ve been in the industry for 20 years and I’ve been working with hair extensions from very early on. I am always delighted by the quality of hair and variety of methods available from Di Biase.

I have so many stories from my time behind the chair. My very first full head hair extension client had a pixie cut and wanted hair down to her waist. Knowing what I know now I would never have recommended hair extensions but at the time I was determined to show off my new skill set. 450 fusion strands and 8 hours later I had created one of my biggest client transformations as a stylist. Of course, that pales in my mind next to the experiences I’ve had transforming cancer survivors and alopecia sufferers. There’s nothing more rewarding than giving someone themselves back.

My biggest tip for stylists starting into the world of hair extensions is to start small. Don’t do what I did. That first head was the most frustrating experience I’ve ever had with hair extensions. Starting with smaller applications for color or thickness allows you a bit more wiggle room for learning as you go.

The best marketing strategy I’ve come up with so far is encouraging my existing clients to be more open about wearing hair extensions by creating a referral program to reward them. Great hair extensions don’t show so it’s not like people are walking up and asking where they got them done. Many clients don’t want anyone to know they wear hair extensions. The fact remains that word of mouth is the most effective means of gaining new hair salon clients and this is a way of getting them to spread that for you.

Featured Image Caption: One of Christine’s many extension before and after’s! Di Biase offers fusion, tape-in/sticker, i-tip and clip in extension options that fit everyone and every lifestyle.

Name: Christine Rinehart

Salon Name & Address: Elany Image Salon & Day Spa, 8091 Alban Road, Springfield, Virginia 22150

Find out more about Christine at ElanyImage.com and ChristineRinehart.com!

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!

 

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Stylist Feature: Marie Arsenault at A Little Hair Salon

Marie Arsenault Di Biase Transformation

One of my clients, Sue, was with her friend one night when they had one too many drinks and decided it would be a good idea to cut her hair. Well 5 uneven inches later, Sue had a cheekbone length bob! Sue walked into my salon as a new client and was completely mortified about her hair. That’s when I suggested Di Biase hair extensions. I knew that they would allow her to have long hair again and help her feel much better. We made the appointment, and the rest is history. After that, there was no more haircuts from the “friend” and she has her length back. The following is an after picture of Sue’s hair.

Thank you to Di Biase for giving me the tools and education to help Sue feel more confident!

Marie at A Little Hair Salon

Contact Information: A Little Hair Salon, 173 Pleasant St. Leicester, MA 01524

Phone Number: 508 615 5137

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!

Story submitted by Stylist Marie Arsenault of A Little Hair Salon in Leicester, MA.

 

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Hair Breakage? Read About An Untapped Solution For African American Hair

It’s not uncommon for women to experience breakage caused by wearing weaves. However, when Deborah J. Smith discovered that hair extensions were an option for her, she wanted to investigate if this was truly an answer to her prayers. Deborah is a Gifted Medium/Psychic, Shamanic Intuitive, Ordained Minister and Pranic Healer whose busy schedule frequently takes her all around the world. Feeling situations and people out is her specialty, so when she took the path of Di Biase, she trusted that her gut steered her the right way. Because Deborah is always on the go, she wanted something that could be easily managed but also look incredible at the same time. Why hair extensions over a weave? Read her story below and see why she decided to go down an nontraditional path for an out of this world solution.

 

Before Extensions

What is your natural hair texture?

Naturally, my hair is very kinky, extremely curly and thick.

 

How did your hair feel before extensions vs. after extensions?

Before I wore hair extensions, my hair would always be damaged from wearing weaves.  It would be thinning and breaking off constantly! Now, my scalp can breathe and it’s not “tight” feeling anymore.

How long have you been getting extensions for?

For about a year now, I’ve used both tape-in and fusion hair extensions.

Why do you prefer having fusions extensions in over a traditional weave?

The best part about having extensions is that they are extremely breathable and versatile, so I can put my hair into different hairstyles. I can do a ponytail, part it, wear it up, swim in it, sleep comfortably and wash it like normal. Because extensions lay flat, they’re not noticeable to anyone. The extensions seem to last longer and I can use the products I need without worrying that they will get damaged. Not only that but the extensions hold product longer. It’s like having my own hair without having it tightly braided to my head!

After Di Biase extensions

No matter what the quality of the hair in a weave, it always felt stiff, like having a helmet on your head, which was horrible during the sweltering summer months. You feel the stiffness all throughout your hair, not just your scalp so having extensions makes a world of difference.

How does having the extensions make you feel?

Hair extensions make me feel a lot sexier. When anyone touches my hair, they can’t feel the extensions so I can be confident anywhere I go.

What would you say to African American women considering extensions?

I would absolutely recommend for all women to give extensions a try. There is a fear that it’s just for white women and African American women think that it wouldn’t hold to their hair when it’s actually an ideal solution for a problem many of us have.

In reality, extensions are much more comfortable and last much longer than weaves. Because I travel, I don’t have to worry about continual maintenance and can wash and style like normal. You can do so many different things with extensions from wearing it wavy to straight and everything in between. So it’s definitely something that all women need to try!

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National MMA Fighter Competes Wearing Di Biase Hair Extensions

National MMA Fighter Competes Wearing Di Biase Hair Extensions

UFC 218
Amanda is wearing Di Biase Fusion Extensions. Photographer: Shi Lessner. Hairstylist: Melissa Blosser at Teresa’s Salon & Spa in Brighton, MI.

Amanda Bobby Cooper – Show Number – UFC 218

We sat down with Pro MMA Fighter, Amanda Bobby Cooper to talk to her about what it’s like to be a fighter with hair extensions. Amanda wears Di Biase fusion extensions put in by stylist Melissa Blosser from Teresa’s Salon in Brighton, MI. We wanted to find out how hair extensions have helped her in the ring and what it means to her be a female fighter. Amanda will be competing in UFC 218 on December 2nd at Little Caesars Arena in the Strawweight Class.

How long have you been fighting for? How did you get started with UFC?

Growing up, my dad was a boxer and he got my two older sisters into boxing, so I’ve been around it my whole life. Then when I was in 6th grade, this girl pushed me, and I didn’t do anything. I talked to my dad about it afterwards and decided that I never wanted to feel helpless ever again, so I started boxing. Although I’ve never had a fight outside of the ring, I knew that I needed to learn to defend myself.

I was a two-time golden gloves Michigan champion in 2010 and 2011. Then my dad convinced me to start MMA in 2011. He basically called and told me that he signed me up for a match and I jumped right in. That first match, I knocked the girl out. It was totally different from boxing and I loved it. I had 11 amateur fights and then became an MMA Pro Fighter in 2014.

In 2016 I was on a reality show called The Ultimate Fighter Season 23. I was a finalist but then lost in the final round. Although it was crazy and stressful at times, I’m glad I had the experience. Throughout my years, I’m most proud of the personal growth and changes that I’ve been though. I tried other things, but nothing made me as happy as being in the ring.

What is it like to be a fighter with hair extensions?

Since day one, I’ve always trying to promote being a girly girl that can step inside the cage and fight well. On a day to day basis I feel pretty boyish, but when I go out to my fights, I want to be beautiful so having hair extensions really helps with that. It shows the young girls watching that you can be both tough and feminine at the same time. My coach Tim Farr always says that fighting well starts with looking good, or “Look good, feel good, fight good.” That’s why you must be confident with the way you look.

How has getting extensions helped your hair?

Because I’m in the gym all the time, my hair is sweaty and up in a ponytail for most of the day. Before I had extensions, it was open to breakage but since I’ve had extensions in, they’ve been protecting my natural hair. It’s almost like the hair extensions save my hair from the damage. Each time that I’ve worn them and especially within the last 6 months, my hair has improved overall. Lengthwise it has grown out, and it’s become fuller. Before extensions, my hair was broken, and I had patches that were missing but now its healthier and longer than ever before.

What’s your favorite part about having hair extensions?

My favorite part about Di Biase extensions is that they are so versatile. I’m always wearing gym clothes so when I go out, I finally get to put my hair down, literally! It makes me feel like I can be two different people. I love to wear my hair down and curly and show it off. I feel beautiful with them.

What do you want people to think when they see you train and fight in the ring?

More than anything, I want people to be entertained. I want people watching to be impressed with the amount of skills and heart it takes to be a top-level fighter. However, I don’t need to prove to anyone that I’m tough, I know I am, so I fight to prove that the other girl isn’t tough. It’s heart that truly wins fights.

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A Two-Toned Complete Transformation!

Stylist Name: Lola Hondl

City: Los Angeles, California

Find her on Instagram at @hairmakeuplola and on Facebook as Hair.Makeup.Lola.

When utilizing hair extensions in your chair, it’s important to remember just how creative you can get with a variety of styles. Because stylists can treat it almost like they would regular hair, virtually any look is possible. We took a moment to ask Lola Hondl what inspired this two-tone look and what exactly she did to make it possible. Read below to find out how she did it!

About Lola:

Lola is a freelance colorist, extensionist and makeup artist who has a passion for the professional beauty industry, having done hair and creative colors since she was a teenager. Her favorite looks include rainbow hair, extensions and SPFX makeup. Lola says, “I want to do extensions all day every day!  Di Biase is definitely the best it’s all I use!! The hair is so soft and shiny and the company itself has great service and ethics. The way they make their fusion and tapes is so advanced and completely non-damaging to the hair, which is a priority for me. My personal preference is the tape ins. They are so easy to apply and remove and have great coverage!”

 

How did you achieve this look for your client? The two toned look I did on my client was for her birthday, she wanted long beautiful hair! I custom colored her extensions to match her color, which I did as well. I used Goldwell for the deep purple and Pulp Riot for the lavender. Purple is her favorite color and I love the light to dark contrasts in hair. After finishing her color and having a clean dry canvas, I started with ten pieces of 20″ tapes, working my way up the head into 60 pieces of 20″ fusion hair. The entire process took about 5 hours and she was absolutely ecstatic with the final look, as was I!

What advice do you have to other hairstylists?
My best advice to other stylists is to believe in yourself!! Never be afraid to put yourself out there. Have a great support system and don’t get involved with negative people. Sometimes that means letting someone go. Find what it is in this industry that you love to do and run with it and be kind to everyone! You never know who is gonna be the person who makes your dreams come true!!

For Di Biase sticker hair, click here. For Di Biase fusion hair, click here.

Check out the entire transformation below:

https://www.facebook.com/hairmakeuplola/videos/1955627378037952/

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2017/2018 Di Biase Training Schedule!

Get Extension Certified

Get fusion application certified and an overview in Tape-In/Sticker and I-Tip extensions!

Water tolerant & high quality, Di Biase extensions use a unique flat wrap technique to ensure virtually undetectable, flexible bonds that are exceptional in comfort and durability. The Di Biase Fusion class covers everything you need to know to get started as a fusion hair extenionist from washing, prepping, consultation and pre-cutting, to installation, post cutting and how to market hair extensions for the most profit. This class also goes over the technique for tape-in/sticker and i-tip extensions. Taught by a certified hair extension stylist, you will walk away with all of the skills and knowledge you need to get started with your own hair business.

CLASS IS HELD ON BOTH SUNDAY AND MONDAY

TIMES: 10:00 am-5:00 pm on both days

LOCATION: TBD. Class Location Will Be Emailed To Registered Students.

Please message, email us at info@dibiasehairusa.com or call us at (248) 489-8900 with any questions or special class dates requests!

About Fusion Extensions:

Fusion hair is applied on a lock by lock basis. Extensions come in packs of 20 locks, with a lock consisting of multiple strands of double drawn hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair (near the base of the neck) through use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions should last approximately 4-6 months and will eventually need to be replaced as the normal hair grows out.

The research carried out in the laboratory of Di Biase has always been the strong point of Di Biase Hair. Today, Di Biase boasts an innovative element that brings to the forefront the scientific expertise of the research team of the company: from the laboratory of Di Biase Hair comes the line “Hair Waterproof”. A new patented process that allows the bonds to be more tolerant of water from swimming and saunas. All fusion extensions come in 20 bonds per 1 pack of hair.

Fusion hair is available in different lengths: 12 inch, 16 inch, 20 inch, and 24 inch in straight, wavy and curly.

2017 /2018 Class Schedule

2017

Cleveland, OH – August 6th and 7th – Click to Register

Chicago, IL – August 13th and 14th – Click to Register

San Diego, CA – August 20th and 21st – Click to Register

Wichita, KS – September 17th and 18th – Click to Register

Westchester, NY – October 1st and 2nd  – Click to Register

Charlotte, NC – October 8th and 9th – Click to Register

Atlanta, GA – October 15th and 16th – Click to Register

Nashville, TN – October 22nd and 23rd – Click to Register

Glendale, CA – October 29th and 30th – Click to Register

Portland, OR – November 5th and 6th – Click to Register

Boston, MA – November 12th and 13th – Click to Register

Tampa, FL – November 19th and 20th – Click to Register

Dallas, TX – November 26th and 27th – Click to Register

Houston, TX – December 3rd and 4th – Click to Register

Anchorage, AL – December 10th and 11th – Click to Register

Miami, FL – December 17th and 18th – Click to Register

2018

Honolulu, HI – January 7th and 8th – Click to Register

Louisville, KY – January 14th and 15th – Click to Register

Denver, CO – January 21st and 22nd – Click to Register

San Francisco, CA – January 28th and 29th – Click to Register

Salt Lake City, UT – February 4th and 5th – Click to Register

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Product Spotlight: Why We LOVE the Di Biase Hot Tool and the Importance of Using It

When applying Di Biase fusion hair extensions, the tools you use to fuse extensions are just as important as the hair that you are applying. Always make sure you are utilizing the Di Biase hot tool, the proper way and don’t use anything not approved on the hair, as it can cause damage to the natural hair. Before application, wash hair twice with a clarifying shampoo and be sure not to use any other products on the hair prior to application.

About the Di Biase Hot Tool:

The Di Biase hot tool is a must have for hairstylists applying fusion hair extensions. Specifically created for Di Biase keratin bonds, our hot tool pliers work by melting the bonds just enough so that they are bendable into a flat position. This unique flat shape is what provides a seamless, virtually undetectable and comfortable bond. The shape and tip of the fliers provides a secure and comfortable application of the extension. No hair extensionists kit is complete without this hot tool!

The hot tool doesn’t get s hot as my straighter iron, other hot tools, etc. Why is that? Shouldn’t it get hotter?

The hot tool is specifically formulated to get to the precise temperature you need to melt the keratin and then shape it into the flat envelope position. Anything hotter and the bonds will be damaged and permanent damage will be done. Anything at too low of a temperature and the bonds will not melt enough to achieve the correct shaping. This is why it’s extremely important to use the correct temperature in applying hair extensions.

How do I buy your hot tool?

There are three ways to purchase your Di Biase Hot Tool and other Di Biase products to begin applying beautiful extensions to your client’s hair. 1) Call your order into (248) 489-8900 2) Email us at info@dibiasehairusa.com or 3) Register at our web store at https://store.dibiasehairusa.com/register to purchase extensions, products and other accessories.

If you would like more information about Di Biase, certification classes around the country or have any questions please do not hesitate to contact us.

Check us out on social media:

Facebook. Twitter. Instagram. YouTube.

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Hints On Growing Your Hair Extension Business

Di Biase Hair Extensions USA is extremely grateful to our clients who have given us their ideas to help their fellow stylists in increasing their hair extension income. We fully appreciate and welcome any and all ideas that you may have to continue adding to this list. All of these were submitted from a variety of hairdressers around the nation and utilize unique marketing strategies to promote their hair extension business. If you have thoughts of your own that you might like to share we would fully appreciate hearing from you. Please email hints or questions to media@dibiasehairusa.com.

* If you can, wear your hair extensions as a stylist. Having them in your own hair helps show the client then and there what it’s like to have extensions and builds trust between you and the other person. Try to get others in your salon to wear them and talk about them.

* Work together with other reps of beauty businesses in spreading the word about your business. Examples include Avon, Pure Romance, Mary Kay.

* Throw little meet and greet or demo events to explain how extensions work to others and go over the different types of hair and methods of application. These can also be for other stylist or clients.

* Do small teasers with a fun color or fill-in on the sides of the head to show how extensions help to give fullness as well as length.

* Put extensions in a bartender’s hair and have them show their hair off at work. By doing this, they are creating a conversation starter with the many people that they serve.

*Run colored extensions as a fundraiser. That will help raise money and gain extension awareness.

*Use the Mirror Clings in your salon to introduce extensions to people who might not know what they are yet.

*See if you can display one of the Di Biase posters in your salon. People notice it and may start to ask questions about extensions.

* Offer to put in a couple bonds into someone hair who might have thinning hair, thyroid issues etc. This will give them an idea of how it might be to have more hair and will typically want to try even more afterwards.

* Advertise on the salon social media pages page and post before and afters. Make sure that you include the hashtags #dibiasehairusa or #dibiaseextensions and tag Di Biase so that we may share it with our clients as well.

* Create a sign at the front desk with the following question/concept: “Are you troubled with your thinning hair? Would you love to have long hair and could never get it to the length you want to? Ask Me.”

* Take Di Biase’s advanced class and then become a part of the American Hair Loss Council. Broadcast this to your clients. Contact dermatologists in your area and let them know you can make a difference with some of their clients.

* Ask potential clients to check out the Di Biase website and social media.

* Put a mirror cling in the back window of your car with contact information.

* Have a printout ready for all clients that explain the extension process along with the breakdown of prices. If you are able to explain how extensions work, it is more likely that they will order extensions from you.

* If the stylists that wear extensions at the salon send me two extension clients, I put their extensions in for free the next set. I usually charge them $100-$200. You should never do extensions for free unless you trade services.

* No matter where you are, try to bring up extensions in some way. Show people how passionate you are about your work. This will radiate and others will become interested in looking into transformations for themselves.

* Play a slideshow of your extension work on an iPad at your station every day. This catches not only your client’s eye in my chair but the other stylists’ clients who are walking by my station.

* Work bridal expos and any type of event around the community that women attend. Put extensions in a model while this is going on to show how they work.

* Cross advertise with a boutique or store next-door to the salon in order to promote both of our businesses.

* Take your color ring with you everywhere you go. This way you can do consultations on the spot, no matter where you are.

* Advertise if you have the budget. This can be through magazines, online or any advertising medium that fits your audience.

* Create nice looking brochures and flyers to hand out when people ask about your salon or hair extensions. Hand out your cards stating that you’re a professional extensionist at every opportunity you have.

Many people focus on how to get new clients in for full heads of hair extensions, but it doesn’t have to be where you count on your extension money coming from.

Consider focusing on a much smaller price point, which is a much easier sell. Clients complaining about the thinness of their hair, or the lack of defined layers in their hairstyle are actually prime candidates for hair extensions. The smaller selling price for partial heads is much easier for clients to wrap their head around. When you have a client complain about a hair issue you could fix with extensions, that’s your way in. Follow up with phrases like: have you considered trying hair extensions to solve that? Did you know hair extensions could be used to add thickness without needing to add length? Has anyone ever told you about using hair extensions to fill gap layers on fine hair? Your partial head hair extension clients are actually your best marketing tools since they are the ones who will be referring other people to you.

Whatever method you choose, stay open minded and creating in your marketing strategies. The same thing that worked for one person might not work for another so don’t get discouraged. Most importantly, keep expanding your client base and don’t settle. Good luck to you all!

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5 Definitely Do’s and 3 Oh-No’s of Hair Extensions

To get the most out of your hair extensions, it is important to remember these proper maintenance routines and daily upkeep tips. The better you take care of your extensions, the longer they will last! Failing to follow these steps will result in matting, tangling and possible damage of natural hair, yikes! Keep your hair growing long and strong while maintaining extensions using these useful tips.

Definitely Do’s

  1. DEFINITELY DO avoid products with sulfates.

Even for those without hair extensions, sulfates can be especially irritating to the skin & scalp and can be damaging to the bonds & hair. For best results, take care of your extensions using products from the Di Biase Hair Extensions hair care line.

  1. DEFINITELY DO brush and finger through your hair every day.

To make sure hair does not get tangled or matted, run your fingers through your hair on a daily basis. Also make sure to use a special brush with gentle bristles of varying length and texture anytime you brush your hair to prevent extra pulling on the bonds.

  1. DEFINITELY DO sleep in a braid or low ponytail.

To avoid matting, always put hair in a low ponytail or braid when you are lying down. This keeps your hair all in the same direction and will prevent tangles.

  1. DEFINITELY DO focus on washing your scalp and condition only your ends.

Another benefit of having extensions is that you don’t have to wash your hair every day! When you are washing, focus on shampooing your scalp (gently and carefully) and then conditioning only the bottom end and tips of your hair.

  1. DEFINITELY DO continue doing the active things you love!

The beauty of Di Biase hair extensions is that the fine, durable and waterproof bonds allow for free flowing movement no matter what you’re doing. Whether you are working up a sweat in the gym or doing laps in the pool, you can be sure that Di Biase extensions will keep up with whatever you choose to do.

Oh No’s!

  1. Oh No! DON’T go to bed with wet hair.

When going to bed, make sure that your hair is fully or almost dry, as you can cause damage to your natural hair. Going to bed with wet hair causes it to mat and tangle which can lead to natural hair damage which can be easily avoided.

  1. Oh No! DON’T put oil on or near your scalp.

Oils will loosen your bonds and might cause extensions to start sliding out. If applying oils to nourish and moisturize your hair, focus on the lower end and tips especially. Di Biase offers a line especially for taking care of extensions, which can be found here.

  1. Oh No! DON’T color or cut your own extensions.

Although you might be tempted to color or cut your own hair, this is best left to professional stylists who are experienced in coloring extension hair. Coloring and cutting extensions is different on extension hair than it is on natural hair. It is especially crucial to remember to NEVER bleach your extensions. Color is deposit only.