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The Perfect Way to Introduce Di Biase Extensions in Your Salon!

Interested in getting started with hair extensions but not sure where to start? An intro kit is a great way to get a head start with all of the tools and supplies you need to get started as a professional hair extensionist. Check out the kits below to see what is included in each kit and feel free to get in touch with us should you have any questions!

I-Tip Kit

Everything a professional extensionist needs to complete I-Tip application and disassembly. Includes the following 3 tools:

Hook for Ring:

A hair extensionist must have for I-Tip extension application. With a hook on one end and a loop on the other, this tool makes it easy for stylists to apply I-Tip extensions on client’s hair. With a comfortable grip in the center and a durable sturdy base, you can quickly and effectively move through the application process.

Assembly Pliers:

After application of the bead with the hook for ring, use the assembly pliers to securely clamp the client’s hair in place using these assembly pliers. Only for use with I-Tip hair application. Disassembly pliers are required to remove extensions. 

Disassembly Pliers

To disassemble I-Tip hair, use these pliers to gently glide bonds out of hair for painless and damage free removal of extensions.

 

Click here to order kit.

Fusion Kit

Everything a stylist needs to get started with Di Biase fusion hair extensions! Kit includes:

  • Square black velvet box
  • All natural color ring with over 50 colors
  • Professional Di Biase extension hot tool
  • Keratin remover solution
  • Application pliers
  • Disassembly pliers
  • Circle spacers
  • 10 pieces of training hair

Plus 20% off your first order (up to 10 packs of hair.)

 

 

Click here to order kit. 

Tape-In Kit

Everything a stylist needs to get started with Di Biase sticker/tape-in hair extensions! Kit includes:

  • Apron with Di Biase Hair USA logo and pockets*
  • All natural color ring with over 50 colors
  • Sticker application pliers
  • Sticker remover
  • Two rolls re-application tape

20% off the first order (up to 10 packs of hair)

We recommend using 2-3 packs of 2cm hair hair and 1-3 packs of 4cm to complete one head of hair.

*Di Biase Hair USA apron not pictured

 

 

Click here to order kit.

 

Have questions? Contact us at (248) 489-8900 or email us at info@dibiasehairusa.com.

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Spotlight on Our National Beauty School Educators Allied Beauty

If you’ve ever sat through a certification class where you’ve struggled to stay focused, then you know the importance of a great educator. Cosmetology schools across the country are always on the lookout for the most useful information to provide their students.  While honest and worthwhile certification can be hard to find, we want to take a second to applaud the team who truly go above and beyond what a stylist ordinarily expects in class. The incredible instructors at Allied Beauty Educators are the nationwide education team that provides thousands students a year the opportunity to learn hair extensions. Specializing in cosmetology school education and traveling coast to coast, Allied is a nonstop force that encourages stylists to step out of their comfort zones and experiment with different hair extension techniques. Allied uses Di Biase hair extensions to teach proper application techniques and instructs students on how to perfect their craft. With follow up classes, marketing techniques and individualized attention, Allied students can go out into the world confidently and with a passion for extensions that shines in their work.

Allied Beauty Educators is the real deal. The hands on training program they have designed is born of real world experience and a passion for teaching and encouraging people. They strive to empower future stylists not only with practical skills but also self-confidence and enthusiasm. They have trained in some of the finest schools and academies in the Eastern U.S. and are building relationships coast to coast.

We sat down with Maria Picard, head educator at Allied Beauty who helped us understand the company a bit better and everything that goes into a cosmetology school class.

How did Allied Beauty get started?  Allied Beauty Educators was founded in 2011 as an independent advanced learning company. “Every advanced learning course I took seemed like an elaborate sales pitch that I actually had to pay money to hear.” Maria says. “I always came away from those classes thinking that I had to buy whatever inventory or starter package the instructor was selling in order to complete my training and I thought I could ONLY use the brand of product that I was “trained” to use. My first few hair extension jobs were not without their challenges. I quickly figured out that my training had some holes in it!” So, with help and advice from her family, Allied Beauty Educators was born. Maria’s mother Michelle, an experienced lecturer and educator, works in the company as well. “Right now our focus is on hair extensions and all that goes along with that segment of our industry.” says Michelle. “Maria is quite an accomplished extensionist and actively services clients from all over. Sometimes I have to re-arrange our training and travel schedule to allow for her busy retail business. I think that fact alone legitimizes us as a superior training company. We are always up to date with the most current processes, products, and retail trends. In other words, we practice what we preach.”

What is the history of the brand? After college was over and done, Maria saw the strong need for good education in the beauty industry! She constantly saw her friends and family receive poor hair extensions applications in their hair! She went right into beauty school, and graduated with a vision of changing the hair extension education in the cosmetology industry.

What is your favorite part about teaching? Maria absolutely LOVES connecting on a deeper level with the students and stylists. She loves to see how happy they are to be advancing their cosmetology careers by taking he hair extension certification class. Their smiles puts a smile on her face!

For someone interested in taking a class with Allied, what can they expect to get out of a class? You can expect to get the BEST education. This certification class is filled with hands on application, personal hair extension advice, and long term support from the Allied Beauty team! You will not leave the class lacking confidence! You will feel confident, and ready to do extensions!

What is the best tip you can give to someone who is still a beginner at extensions? The biggest tip that we can offer anyone who is still a beginner is PRACTICE PRACTICE PRACTICE!!!!! It is extremely important that you are always fine tuning your technique, and always utilizing Maria and her team for advice! We also encourage everyone to take the free refresher courses that we offer anyone who has already taken a course 🙂

If you are interested in pursuing education with Allied Beauty, please contact them at the addresses below.

Email: alliedbeautyeducators@gmail.com

Phone: 508-397-9714

Online: www.alliedbeautyeducators.com

Allied Beauty’s Promise to Their Clients:

WE PROMISE TO ALWAYS BE PUNCTUAL, COURTEOUS, AND RESPECTFUL OF YOU, YOUR STAFF, AND YOUR FACILITY. WE WILL ALWAYS DO OUR BEST TO ADD VALUE TO YOUR SCHOOL OR ACADEMY IN THE EYES OF YOUR STUDENTS SO THEY WILL REMEMBER THEIR DAYS WITH YOU IN THE BEST POSSIBLE WAY AND SPEAK HIGHLY OF THEIR EXPERIENCE WITH YOU. WE WANT YOU TO BE SO PLEASED WITH US THAT YOU WILL OFFER OUR TRAINING TO EVERY CLASS.

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Di Biase Pro Tip: Get Your Dream Hair in Your Sleep!

While having hair extensions provides clients with confidence and beauty, there are a couple of home care responsibilities that you need to remember. If you want your client to have a good hair extension experience and have them coming back again and again, it is crucial that they know how to properly take care of their hair.

Picture this scenario: You just spent a few hours putting in an amazing set of fusion hair into a client who is new to extensions. She is ecstatic and promises to take very good care of her new set of extensions. In a couple weeks, she travels to a lake and spends the day swimming and relaxing with friends. Throughout the day, she makes sure to run her hands through her hair to prevent it from tangling. Once she gets home, she immediately combs through her hair, showers with the right products and goes immediately to bed afterwards. She then calls you and says her hair doesn’t feel the same and doesn’t understand whats going on.

What happened? Can you spot the mistake?

In order to best prolong the lifespan of your hair extensions, it is crucial to make sure you take the important steps to take proper care during not only the day time, but also when you sleep. Although this client did the right thing throughout the day, because she went to bed with wet hair AND left it down, she is more than likely going to cause damage to her hair. Repeat this process a few nights and you have a recipe for matted hair.

The proper thing to do after the day at the lake would have been to either allow the hair to air dry or blow dry it. After this, putting the hair in a light braid or a low ponytail is ideal to allow the bonds to relax and the hair to get a rest after the day. Don’t forget to repeat this to your clients and make sure they know the steps they need to take in order to best take care of their hair at all times! We also have a home care guide that is available for your use when necessary.

If you have a tip you’d like to share with the Di Biase community or have any other questions about Di Biase extensions, please send it in to media@dibiasehairusa.com or call us at (248) 489-8900.

Featured image: Mekayla Eppers, Mrs. America 2018

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5 Tips to Boost Hair Extension Sales

1. Advertise on Your Website

  • Online visibility is everything. Make it easy for clients to find your extension services by creating a dedicated page for your extensions, including before and afters, on your salon website. By doing this, you are separating the extension services, giving it an exclusive feel and drawing more attention to the service. If you don’t know how to build a website, there are lots of helpful sources that make it easy to create and populate a page with relevant content. Sites such as Wix.com allow anyone to quickly and easily create a website without having any web experience. After you make your website, take it to the next level by adding your social media pages. If you don’t have social media, take a look at the next tip.

2. Utilize Social Media

  • The first thing that people do when they find out about your salon is look you up online, making attractive social media pages critical to promote new business. At a minimum, create a Facebook and Instagram page with your salon logo and contact information so clients can easily locate you and find out what your salon is all about. When you have created this, populate the page with before and afters, videos, client selfies and any other content that showcases the services that you offer.

3. Use Advertising Materials In Or Near Your Salon

  • When you have a client in your chair, use the opportunity to show them how amazing hair extensions can be. Have a brochure or flyer nearby that is easily displayed and can pique the interest of your client without having to do any extra work. Another example would be to have a slideshow or hair extension video playing on salon screens. Displaying signage, banners, posters or flyers in the salon are all great ways to attract those already in or near your salon. If your salon is on a busy street, put something on the windows so that people on foot are immediately attracted to what your salon has to offer. Try utilizing a variety of materials to see what works best for your salon.

Featured image: Gina Ralston at Belleza Salon of O’Fallon MO uses a Di Biase decal on her car to advertise Di Biase extensions on the go! This is a great example of utilizing marketing materials anywhere you are. You can order Di Biase marketing materials by contacting us at info@dibiasehairusa.com.

4. Offer Promotions and Discounts

  • Once you have someones interest, draw them in fully by offering an exclusive deal on extensions. Percentage discounts, free products and discounted services are all common discount methods that help to bring clients in. Use specials and discounts to your advantage by advertising them on your website and social media pages and giving people a reason to talk about your salon.

5. Don’t Underestimate the Power of Word-of-Mouth

  • Encourage those who do have extensions to share them with their friends and family. A great way to spread the word is simply to get people talking! Wherever you go and whatever you do, talk about your extensions, especially if you wear them yourself. Hearing and seeing great hair will get others excited about hair extensions and having them want extensions for themselves!

For more information and a more in depth look on how to reach a wider audience, click here to access an article from Di Biase COO, Dale Aho who gives tips on “Making Your Hair Extension Business A Profit Powerhouse.” Have your own tip or something you wanted to share with stylists who are looking to bring in more business? Comment below with what has worked for your salon!

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“There’s nothing more rewarding than giving someone themselves back.” January 2018 Stylist Feature

I’ve been in the industry for 20 years and I’ve been working with hair extensions from very early on. I am always delighted by the quality of hair and variety of methods available from Di Biase.

I have so many stories from my time behind the chair. My very first full head hair extension client had a pixie cut and wanted hair down to her waist. Knowing what I know now I would never have recommended hair extensions but at the time I was determined to show off my new skill set. 450 fusion strands and 8 hours later I had created one of my biggest client transformations as a stylist. Of course, that pales in my mind next to the experiences I’ve had transforming cancer survivors and alopecia sufferers. There’s nothing more rewarding than giving someone themselves back.

My biggest tip for stylists starting into the world of hair extensions is to start small. Don’t do what I did. That first head was the most frustrating experience I’ve ever had with hair extensions. Starting with smaller applications for color or thickness allows you a bit more wiggle room for learning as you go.

The best marketing strategy I’ve come up with so far is encouraging my existing clients to be more open about wearing hair extensions by creating a referral program to reward them. Great hair extensions don’t show so it’s not like people are walking up and asking where they got them done. Many clients don’t want anyone to know they wear hair extensions. The fact remains that word of mouth is the most effective means of gaining new hair salon clients and this is a way of getting them to spread that for you.

Featured Image Caption: One of Christine’s many extension before and after’s! Di Biase offers fusion, tape-in/sticker, i-tip and clip in extension options that fit everyone and every lifestyle.

Name: Christine Rinehart

Salon Name & Address: Elany Image Salon & Day Spa, 8091 Alban Road, Springfield, Virginia 22150

Find out more about Christine at ElanyImage.com and ChristineRinehart.com!

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!

 

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Stylist Feature: Marie Arsenault at A Little Hair Salon

Marie Arsenault Di Biase Transformation

One of my clients, Sue, was with her friend one night when they had one too many drinks and decided it would be a good idea to cut her hair. Well 5 uneven inches later, Sue had a cheekbone length bob! Sue walked into my salon as a new client and was completely mortified about her hair. That’s when I suggested Di Biase hair extensions. I knew that they would allow her to have long hair again and help her feel much better. We made the appointment, and the rest is history. After that, there was no more haircuts from the “friend” and she has her length back. The following is an after picture of Sue’s hair.

Thank you to Di Biase for giving me the tools and education to help Sue feel more confident!

Marie at A Little Hair Salon

Contact Information: A Little Hair Salon, 173 Pleasant St. Leicester, MA 01524

Phone Number: 508 615 5137

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!

Story submitted by Stylist Marie Arsenault of A Little Hair Salon in Leicester, MA.

 

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A Two-Toned Complete Transformation!

Stylist Name: Lola Hondl

City: Los Angeles, California

Find her on Instagram at @hairmakeuplola and on Facebook as Hair.Makeup.Lola.

When utilizing hair extensions in your chair, it’s important to remember just how creative you can get with a variety of styles. Because stylists can treat it almost like they would regular hair, virtually any look is possible. We took a moment to ask Lola Hondl what inspired this two-tone look and what exactly she did to make it possible. Read below to find out how she did it!

About Lola:

Lola is a freelance colorist, extensionist and makeup artist who has a passion for the professional beauty industry, having done hair and creative colors since she was a teenager. Her favorite looks include rainbow hair, extensions and SPFX makeup. Lola says, “I want to do extensions all day every day!  Di Biase is definitely the best it’s all I use!! The hair is so soft and shiny and the company itself has great service and ethics. The way they make their fusion and tapes is so advanced and completely non-damaging to the hair, which is a priority for me. My personal preference is the tape ins. They are so easy to apply and remove and have great coverage!”

 

How did you achieve this look for your client? The two toned look I did on my client was for her birthday, she wanted long beautiful hair! I custom colored her extensions to match her color, which I did as well. I used Goldwell for the deep purple and Pulp Riot for the lavender. Purple is her favorite color and I love the light to dark contrasts in hair. After finishing her color and having a clean dry canvas, I started with ten pieces of 20″ tapes, working my way up the head into 60 pieces of 20″ fusion hair. The entire process took about 5 hours and she was absolutely ecstatic with the final look, as was I!

What advice do you have to other hairstylists?
My best advice to other stylists is to believe in yourself!! Never be afraid to put yourself out there. Have a great support system and don’t get involved with negative people. Sometimes that means letting someone go. Find what it is in this industry that you love to do and run with it and be kind to everyone! You never know who is gonna be the person who makes your dreams come true!!

For Di Biase sticker hair, click here. For Di Biase fusion hair, click here.

Check out the entire transformation below:

https://www.facebook.com/hairmakeuplola/videos/1955627378037952/

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2017/2018 Di Biase Training Schedule!

Get Extension Certified

Get fusion application certified and an overview in Tape-In/Sticker and I-Tip extensions!

Water tolerant & high quality, Di Biase extensions use a unique flat wrap technique to ensure virtually undetectable, flexible bonds that are exceptional in comfort and durability. The Di Biase Fusion class covers everything you need to know to get started as a fusion hair extenionist from washing, prepping, consultation and pre-cutting, to installation, post cutting and how to market hair extensions for the most profit. This class also goes over the technique for tape-in/sticker and i-tip extensions. Taught by a certified hair extension stylist, you will walk away with all of the skills and knowledge you need to get started with your own hair business.

CLASS IS HELD ON BOTH SUNDAY AND MONDAY

TIMES: 10:00 am-5:00 pm on both days

LOCATION: TBD. Class Location Will Be Emailed To Registered Students.

Please message, email us at info@dibiasehairusa.com or call us at (248) 489-8900 with any questions or special class dates requests!

About Fusion Extensions:

Fusion hair is applied on a lock by lock basis. Extensions come in packs of 20 locks, with a lock consisting of multiple strands of double drawn hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair (near the base of the neck) through use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions should last approximately 4-6 months and will eventually need to be replaced as the normal hair grows out.

The research carried out in the laboratory of Di Biase has always been the strong point of Di Biase Hair. Today, Di Biase boasts an innovative element that brings to the forefront the scientific expertise of the research team of the company: from the laboratory of Di Biase Hair comes the line “Hair Waterproof”. A new patented process that allows the bonds to be more tolerant of water from swimming and saunas. All fusion extensions come in 20 bonds per 1 pack of hair.

Fusion hair is available in different lengths: 12 inch, 16 inch, 20 inch, and 24 inch in straight, wavy and curly.

2017 /2018 Class Schedule

2017

Cleveland, OH – August 6th and 7th – Click to Register

Chicago, IL – August 13th and 14th – Click to Register

San Diego, CA – August 20th and 21st – Click to Register

Wichita, KS – September 17th and 18th – Click to Register

Westchester, NY – October 1st and 2nd  – Click to Register

Charlotte, NC – October 8th and 9th – Click to Register

Atlanta, GA – October 15th and 16th – Click to Register

Nashville, TN – October 22nd and 23rd – Click to Register

Glendale, CA – October 29th and 30th – Click to Register

Portland, OR – November 5th and 6th – Click to Register

Boston, MA – November 12th and 13th – Click to Register

Tampa, FL – November 19th and 20th – Click to Register

Dallas, TX – November 26th and 27th – Click to Register

Houston, TX – December 3rd and 4th – Click to Register

Anchorage, AL – December 10th and 11th – Click to Register

Miami, FL – December 17th and 18th – Click to Register

2018

Honolulu, HI – January 7th and 8th – Click to Register

Louisville, KY – January 14th and 15th – Click to Register

Denver, CO – January 21st and 22nd – Click to Register

San Francisco, CA – January 28th and 29th – Click to Register

Salt Lake City, UT – February 4th and 5th – Click to Register

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Tips On How To Promote Your Hair Extension Specialty Online

promoteonline

Stylists can benefit tremendously from marketing themselves online.  Here are some useful tips on how to get the word out that you are offering hair extension services:

  1. Build your own website, blog, and/or online portfolio showcasing your knowledge and talent as a hair extension specialist.

-Because many people turn to the internet to search for new stylists and hair extensionists, having your own website to showcases your hair extension specialty can be an effective tool in marketing yourself as a stylist.

-Make sure to use keywords that are relevant so your site will show up in internet searches. For example, pick keywords such the city where you work and words like “hair extensions” and “hair stylist”.

-Be searchable on the internet. When creating a website, make sure that your website is listed in popular search engines such as yahoo and google as well as professional directories such as thehairextensionguide.com.

-Include and a way for visitors to contact you so they can book an appointment.

-Include a biography about yourself as a stylist listing your certifications and education.

-Use quality before and after photos that show off your work.

-Using a blog is a great way to show off your knowledge as a stylist. Blogs can include photos and/or articles about anything of your choice. WordPress.com is a great free blog hosting website that you can use for free.

2. Even if you already have a blog or website, people must be directed to it to be aware of the information on your site. Social media is a great way to achieve exposure to your website. Americans spend on average, 37 minutes a day on social media. That is higher than any other major Internet activity including email!

-Facebook, Instagram, Pinterest, and Twitter are just a few of the many social media outlets to use in marketing.

-Facebook: Facebook has over 1.15 billion users and 23% of them check their Facebook 5 times a day! You can use Facebook to create a fan page with your own Facebook account or just use your personal Facebook account to post before and after pictures, blog articles, and other interesting things that can link the user to your website.

-Pinterest: Pinterest has become a popular website to post and share hair styles. With 69% of the users being female,  many of them are searching for wedding hair styles, hair extensions, and haircolor to get inspiration for their hair. You can use your Pinterest account to upload your own hair extension photos or re-pin other users photos that you like.

-Twitter: Twitter is a micro-blogging social media network that allows users to share short, limited messages. You can use twitter to engage followers by sharing photos, videos, links to your website, blog, and pages. Twitter has over 500 million users!

-Instagram: Instagram has been one of the most popular forms of social media in the recent years.  Its easy to use your smart phone to take photos of your hair extension work to post on Instagram. You can also connect Instagram with your Facebook and Twitter accounts.

3. When making posts on social media, don’t forget to use hashtags so that when others search for a hashtag, what you posted will show up in their search.  Also, be sure to be engaged with others and make sure to follow people who follow you.

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Hair Extensions for Your Wedding Day.

Every bride wants to look beautiful on their wedding day. From the dress to makeup and hair, every detail is important. There is no better time to try hair extensions than for your wedding- They are the perfect solution to get the look you want for your special day.

Many brides desire to have long hair for their wedding day so they will grow it for months in advance. Those who have a hard time growing out their hair may be left with thin straggly hair that looks like its in need of a haircut. Hair extensions can be a great solution to anyone who wants to add thickness and/or length to their hair for their wedding. Di Biase Hair Extensions USA offers temporary clip-in hair extensions and more permanent solutions such as sticker hair and fusion extensions. They are a perfect solution for creating an amazing wedding hairstyle!

Wedding Hair

Beautiful wedding hairstyles can be achieved with the help of hair extensions.

Clip Ins

Di Biase Clip in Extensions are a great option for people who don’t want a commitment to hair extensions- they can be applied and removed whenever they want. They are also quick and easy to apply without the help of a stylist. If properly taken care of, clip in extensions can last for years.

IMG_9414     IMG_9423

Cost- $299 for a full set.

Sticker Hair

Di Biase Sticker Hair is a great option because they can be applied quickly by your stylist in less than an hour. Your stylist will apply the hair by removing an adhesive strip and applying the adhesive to the normal hair. It’s removed by applying a solution and sliding the extension off.  They can also be worn for 1-2 months and with proper care, they can be reused 3 times; Your stylist will just need to remove and reapply the adhesive tape.

IMG_9733        02STICK

Cost- $600 and up (average price).

Fusion Hair

Di Biase Fusion Hair Extensions are a great option for someone who wants their extensions to be more permanent- they can last 4-6 months if properly taken care of. They are a great choice for women with thinning hair because the bonds are small and lightweight. Fusion hair is applied on a lock by lock basis. The lock consists of multiple strands of hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair with the use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions are seamless and versatile so the hair can be worn in an up-do without the bonds showing.

9925     9963

Cost- $800 and up (average price).

Visit Di Biase Hair Extensions USA  or email info@dibiasehairusa.com for more info or to find a stylist near you!