Stylists can benefit tremendously from marketing themselves online. Here are some useful tips on how to get the word out that you are offering hair extension services:
- Build your own website, blog, and/or online portfolio showcasing your knowledge and talent as a hair extension specialist.
-Because many people turn to the internet to search for new stylists and hair extensionists, having your own website to showcases your hair extension specialty can be an effective tool in marketing yourself as a stylist.
-Make sure to use keywords that are relevant so your site will show up in internet searches. For example, pick keywords such the city where you work and words like “hair extensions” and “hair stylist”.
-Be searchable on the internet. When creating a website, make sure that your website is listed in popular search engines such as yahoo and google as well as professional directories such as thehairextensionguide.com.
-Include and a way for visitors to contact you so they can book an appointment.
-Include a biography about yourself as a stylist listing your certifications and education.
-Use quality before and after photos that show off your work.
-Using a blog is a great way to show off your knowledge as a stylist. Blogs can include photos and/or articles about anything of your choice. WordPress.com is a great free blog hosting website that you can use for free.
2. Even if you already have a blog or website, people must be directed to it to be aware of the information on your site. Social media is a great way to achieve exposure to your website. Americans spend on average, 37 minutes a day on social media. That is higher than any other major Internet activity including email!
-Facebook, Instagram, Pinterest, and Twitter are just a few of the many social media outlets to use in marketing.
-Facebook: Facebook has over 1.15 billion users and 23% of them check their Facebook 5 times a day! You can use Facebook to create a fan page with your own Facebook account or just use your personal Facebook account to post before and after pictures, blog articles, and other interesting things that can link the user to your website.
-Pinterest: Pinterest has become a popular website to post and share hair styles. With 69% of the users being female, many of them are searching for wedding hair styles, hair extensions, and haircolor to get inspiration for their hair. You can use your Pinterest account to upload your own hair extension photos or re-pin other users photos that you like.
-Twitter: Twitter is a micro-blogging social media network that allows users to share short, limited messages. You can use twitter to engage followers by sharing photos, videos, links to your website, blog, and pages. Twitter has over 500 million users!
-Instagram: Instagram has been one of the most popular forms of social media in the recent years. Its easy to use your smart phone to take photos of your hair extension work to post on Instagram. You can also connect Instagram with your Facebook and Twitter accounts.
3. When making posts on social media, don’t forget to use hashtags so that when others search for a hashtag, what you posted will show up in their search. Also, be sure to be engaged with others and make sure to follow people who follow you.