Posted on

2017/2018 Di Biase Training Schedule!

Get Extension Certified

Get fusion application certified and an overview in Tape-In/Sticker and I-Tip extensions!

Water tolerant & high quality, Di Biase extensions use a unique flat wrap technique to ensure virtually undetectable, flexible bonds that are exceptional in comfort and durability. The Di Biase Fusion class covers everything you need to know to get started as a fusion hair extenionist from washing, prepping, consultation and pre-cutting, to installation, post cutting and how to market hair extensions for the most profit. This class also goes over the technique for tape-in/sticker and i-tip extensions. Taught by a certified hair extension stylist, you will walk away with all of the skills and knowledge you need to get started with your own hair business.

CLASS IS HELD ON BOTH SUNDAY AND MONDAY

TIMES: 10:00 am-5:00 pm on both days

LOCATION: TBD. Class Location Will Be Emailed To Registered Students.

Please message, email us at info@dibiasehairusa.com or call us at (248) 489-8900 with any questions or special class dates requests!

About Fusion Extensions:

Fusion hair is applied on a lock by lock basis. Extensions come in packs of 20 locks, with a lock consisting of multiple strands of double drawn hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair (near the base of the neck) through use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions should last approximately 4-6 months and will eventually need to be replaced as the normal hair grows out.

The research carried out in the laboratory of Di Biase has always been the strong point of Di Biase Hair. Today, Di Biase boasts an innovative element that brings to the forefront the scientific expertise of the research team of the company: from the laboratory of Di Biase Hair comes the line “Hair Waterproof”. A new patented process that allows the bonds to be more tolerant of water from swimming and saunas. All fusion extensions come in 20 bonds per 1 pack of hair.

Fusion hair is available in different lengths: 12 inch, 16 inch, 20 inch, and 24 inch in straight, wavy and curly.

2017 /2018 Class Schedule

2017

Cleveland, OH – August 6th and 7th – Click to Register

Chicago, IL – August 13th and 14th – Click to Register

San Diego, CA – August 20th and 21st – Click to Register

Wichita, KS – September 17th and 18th – Click to Register

Westchester, NY – October 1st and 2nd  – Click to Register

Charlotte, NC – October 8th and 9th – Click to Register

Atlanta, GA – October 15th and 16th – Click to Register

Nashville, TN – October 22nd and 23rd – Click to Register

Glendale, CA – October 29th and 30th – Click to Register

Portland, OR – November 5th and 6th – Click to Register

Boston, MA – November 12th and 13th – Click to Register

Tampa, FL – November 19th and 20th – Click to Register

Dallas, TX – November 26th and 27th – Click to Register

Houston, TX – December 3rd and 4th – Click to Register

Anchorage, AL – December 10th and 11th – Click to Register

Miami, FL – December 17th and 18th – Click to Register

2018

Honolulu, HI – January 7th and 8th – Click to Register

Louisville, KY – January 14th and 15th – Click to Register

Denver, CO – January 21st and 22nd – Click to Register

San Francisco, CA – January 28th and 29th – Click to Register

Salt Lake City, UT – February 4th and 5th – Click to Register

Posted on

Product Spotlight: Why We LOVE the Di Biase Hot Tool and the Importance of Using It

When applying Di Biase fusion hair extensions, the tools you use to fuse extensions are just as important as the hair that you are applying. Always make sure you are utilizing the Di Biase hot tool, the proper way and don’t use anything not approved on the hair, as it can cause damage to the natural hair. Before application, wash hair twice with a clarifying shampoo and be sure not to use any other products on the hair prior to application.

About the Di Biase Hot Tool:

The Di Biase hot tool is a must have for hairstylists applying fusion hair extensions. Specifically created for Di Biase keratin bonds, our hot tool pliers work by melting the bonds just enough so that they are bendable into a flat position. This unique flat shape is what provides a seamless, virtually undetectable and comfortable bond. The shape and tip of the fliers provides a secure and comfortable application of the extension. No hair extensionists kit is complete without this hot tool!

The hot tool doesn’t get s hot as my straighter iron, other hot tools, etc. Why is that? Shouldn’t it get hotter?

The hot tool is specifically formulated to get to the precise temperature you need to melt the keratin and then shape it into the flat envelope position. Anything hotter and the bonds will be damaged and permanent damage will be done. Anything at too low of a temperature and the bonds will not melt enough to achieve the correct shaping. This is why it’s extremely important to use the correct temperature in applying hair extensions.

How do I buy your hot tool?

There are three ways to purchase your Di Biase Hot Tool and other Di Biase products to begin applying beautiful extensions to your client’s hair. 1) Call your order into (248) 489-8900 2) Email us at info@dibiasehairusa.com or 3) Register at our web store at https://store.dibiasehairusa.com/register to purchase extensions, products and other accessories.

If you would like more information about Di Biase, certification classes around the country or have any questions please do not hesitate to contact us.

Check us out on social media:

Facebook. Twitter. Instagram. YouTube.

Posted on

Hints On Growing Your Hair Extension Business

Di Biase Hair Extensions USA is extremely grateful to our clients who have given us their ideas to help their fellow stylists in increasing their hair extension income. We fully appreciate and welcome any and all ideas that you may have to continue adding to this list. All of these were submitted from a variety of hairdressers around the nation and utilize unique marketing strategies to promote their hair extension business. If you have thoughts of your own that you might like to share we would fully appreciate hearing from you. Please email hints or questions to media@dibiasehairusa.com.

* If you can, wear your hair extensions as a stylist. Having them in your own hair helps show the client then and there what it’s like to have extensions and builds trust between you and the other person. Try to get others in your salon to wear them and talk about them.

* Work together with other reps of beauty businesses in spreading the word about your business. Examples include Avon, Pure Romance, Mary Kay.

* Throw little meet and greet or demo events to explain how extensions work to others and go over the different types of hair and methods of application. These can also be for other stylist or clients.

* Do small teasers with a fun color or fill-in on the sides of the head to show how extensions help to give fullness as well as length.

* Put extensions in a bartender’s hair and have them show their hair off at work. By doing this, they are creating a conversation starter with the many people that they serve.

*Run colored extensions as a fundraiser. That will help raise money and gain extension awareness.

*Use the Mirror Clings in your salon to introduce extensions to people who might not know what they are yet.

*See if you can display one of the Di Biase posters in your salon. People notice it and may start to ask questions about extensions.

* Offer to put in a couple bonds into someone hair who might have thinning hair, thyroid issues etc. This will give them an idea of how it might be to have more hair and will typically want to try even more afterwards.

* Advertise on the salon social media pages page and post before and afters. Make sure that you include the hashtags #dibiasehairusa or #dibiaseextensions and tag Di Biase so that we may share it with our clients as well.

* Create a sign at the front desk with the following question/concept: “Are you troubled with your thinning hair? Would you love to have long hair and could never get it to the length you want to? Ask Me.”

* Take Di Biase’s advanced class and then become a part of the American Hair Loss Council. Broadcast this to your clients. Contact dermatologists in your area and let them know you can make a difference with some of their clients.

* Ask potential clients to check out the Di Biase website and social media.

* Put a mirror cling in the back window of your car with contact information.

* Have a printout ready for all clients that explain the extension process along with the breakdown of prices. If you are able to explain how extensions work, it is more likely that they will order extensions from you.

* If the stylists that wear extensions at the salon send me two extension clients, I put their extensions in for free the next set. I usually charge them $100-$200. You should never do extensions for free unless you trade services.

* No matter where you are, try to bring up extensions in some way. Show people how passionate you are about your work. This will radiate and others will become interested in looking into transformations for themselves.

* Play a slideshow of your extension work on an iPad at your station every day. This catches not only your client’s eye in my chair but the other stylists’ clients who are walking by my station.

* Work bridal expos and any type of event around the community that women attend. Put extensions in a model while this is going on to show how they work.

* Cross advertise with a boutique or store next-door to the salon in order to promote both of our businesses.

* Take your color ring with you everywhere you go. This way you can do consultations on the spot, no matter where you are.

* Advertise if you have the budget. This can be through magazines, online or any advertising medium that fits your audience.

* Create nice looking brochures and flyers to hand out when people ask about your salon or hair extensions. Hand out your cards stating that you’re a professional extensionist at every opportunity you have.

Many people focus on how to get new clients in for full heads of hair extensions, but it doesn’t have to be where you count on your extension money coming from.

Consider focusing on a much smaller price point, which is a much easier sell. Clients complaining about the thinness of their hair, or the lack of defined layers in their hairstyle are actually prime candidates for hair extensions. The smaller selling price for partial heads is much easier for clients to wrap their head around. When you have a client complain about a hair issue you could fix with extensions, that’s your way in. Follow up with phrases like: have you considered trying hair extensions to solve that? Did you know hair extensions could be used to add thickness without needing to add length? Has anyone ever told you about using hair extensions to fill gap layers on fine hair? Your partial head hair extension clients are actually your best marketing tools since they are the ones who will be referring other people to you.

Whatever method you choose, stay open minded and creating in your marketing strategies. The same thing that worked for one person might not work for another so don’t get discouraged. Most importantly, keep expanding your client base and don’t settle. Good luck to you all!

Posted on

5 Definitely Do’s and 3 Oh-No’s of Hair Extensions

To get the most out of your hair extensions, it is important to remember these proper maintenance routines and daily upkeep tips. The better you take care of your extensions, the longer they will last! Failing to follow these steps will result in matting, tangling and possible damage of natural hair, yikes! Keep your hair growing long and strong while maintaining extensions using these useful tips.

Definitely Do’s

  1. DEFINITELY DO avoid products with sulfates.

Even for those without hair extensions, sulfates can be especially irritating to the skin & scalp and can be damaging to the bonds & hair. For best results, take care of your extensions using products from the Di Biase Hair Extensions hair care line.

  1. DEFINITELY DO brush and finger through your hair every day.

To make sure hair does not get tangled or matted, run your fingers through your hair on a daily basis. Also make sure to use a special brush with gentle bristles of varying length and texture anytime you brush your hair to prevent extra pulling on the bonds.

  1. DEFINITELY DO sleep in a braid or low ponytail.

To avoid matting, always put hair in a low ponytail or braid when you are lying down. This keeps your hair all in the same direction and will prevent tangles.

  1. DEFINITELY DO focus on washing your scalp and condition only your ends.

Another benefit of having extensions is that you don’t have to wash your hair every day! When you are washing, focus on shampooing your scalp (gently and carefully) and then conditioning only the bottom end and tips of your hair.

  1. DEFINITELY DO continue doing the active things you love!

The beauty of Di Biase hair extensions is that the fine, durable and waterproof bonds allow for free flowing movement no matter what you’re doing. Whether you are working up a sweat in the gym or doing laps in the pool, you can be sure that Di Biase extensions will keep up with whatever you choose to do.

Oh No’s!

  1. Oh No! DON’T go to bed with wet hair.

When going to bed, make sure that your hair is fully or almost dry, as you can cause damage to your natural hair. Going to bed with wet hair causes it to mat and tangle which can lead to natural hair damage which can be easily avoided.

  1. Oh No! DON’T put oil on or near your scalp.

Oils will loosen your bonds and might cause extensions to start sliding out. If applying oils to nourish and moisturize your hair, focus on the lower end and tips especially. Di Biase offers a line especially for taking care of extensions, which can be found here.

  1. Oh No! DON’T color or cut your own extensions.

Although you might be tempted to color or cut your own hair, this is best left to professional stylists who are experienced in coloring extension hair. Coloring and cutting extensions is different on extension hair than it is on natural hair. It is especially crucial to remember to NEVER bleach your extensions. Color is deposit only.

Posted on

Hair Extensions for Thinning Hair

Hair Extensions for Thinning Hair

August is National Hair Loss Awareness Month and according to the American Hair Loss Association, 40% of people who experience hair loss and thinning hair are women. There are many reasons why hair loss occurs and a variety of ways to go about finding a solution. For women who experience thinning hair but still have at least 3 inches of hair, extensions may be a solution. Many people worry about the damage that hair extensions can have on thinning hair. However, properly applied and cared for extensions will actually grow with your hair as you wait for your natural hair to grow out.

Di Biase bonds are specially formulated to work in unison with our unique flat wrap technique for gentle, comfortable and virtually undetectable bonds. Unlike other hair extension brands, Di Biase bonds are extremely fine, causing less stress on the scalp and preventing damage. Di Biase extensions also weigh less, which prevents pulling. A good hair care regime of thorough, gentle washing with the proper products, brushing and then putting hair into a ponytail or braid at night will make for happy and healthy hair!

Skillful application of fine bonds can completely transform an individual’s attitude and give them back the confidence they want. Below are a couple of common questions that we receive from people looking into hair extensions.

  • Will it hurt or damage my hair?

No, with proper application and home care, Di Biase Hair Extensions will not damage the natural hair. Extensions should absolutely never hurt during or after the application process. Removal and re-application is a painless process.

  • Can you treat it like your own hair?

Yes, however, it is important to remember to take care of extensions carefully. For example, when working shampoo and conditioner into the hair and scalp, please remember to be gentle and work it in more gently than you would regular hair. You may also put heat and style your hair as you normally would, but never put heat directly on the bonds. Also, please avoid putting products with oil close to your scalp. The better that you take care of your extensions, the longer life span that they have.

  • Can you see or feel the extensions?

When properly applied, hair extensions and bonds will not be seen. Only under detailed close-up inspection will the extensions be visible.

If you are looking for extensions for yourself, looking to purchase them for your salon, or would like to become a certified hair extension stylist, please contact us at (248) 489-8900 or info@dibiasehairusa.com.

Thinning Hair Collage
Pictured is a client who came in with very fragile and thin hair and was given a complete makeover using Di Biase extensions. She had a patch of thinning hair on top of her scalp, which was filled in with dark extensions and blended in afterwards with a haircut. Top right and bottom right photos are immediately after application.
Posted on

Live Life to the Fullest with Di Biase Hair Extensions

Danielle Natoni Collage

Live Life to the Fullest with Di Biase Hair Extensions

Ever wondered what it would be like to have a physically active lifestyle while maintaining hair extensions? Or whether your natural hair will continue growing or get damaged if you have hair extensions? Danielle Natoni demonstrates how Di Biase hair extensions seamlessly blend into her physically challenging workouts and daily routines. Check out this fitness powerhouse who brings the fire in her exercises while maintaining her fabulous Di Biase hair extensions yet is able to experience natural and healthy hair growth throughout. Hair is done by hairstylist Benjamin Hudgins.

Durable Enough For Tough Workouts

Danielle Natoni aka Fit & Funky is a format expert for Beach Body, a cast member of Asylum Volume 2 and INSANITY Master Trainer among many other impressive titles in the fitness community. Despite having a busy and exercise-focused lifestyle, Danielle is able to easily maintain her hair in between workouts while simultaneously growing out her natural hair. If anyone puts our extensions to the test, it is Danielle! With daily vigorous exercise and long busy days, our durable extensions are put through the ringer and stand up to challenging workouts.

2

Danielle raves, “When people ask you daily what you did to get your hair to grow so quickly, you know your extensions look real! I could not be happier with my Di Biase extensions. I am in the fitness industry and wear my hair up and down, and workout and sweat daily, and yet my hair looks picture perfect no matter what!” 

See Natural Hair Growth with Di Biase Extensions

The pictures above show Danielle’s transformation by talented stylist Benjamin Hudgins. The first picture is Danielle’s hair without any extensions back in January 2016. She then had her first application of extensions. The second picture is from April 2016 after the first removal of extensions, before the next set went in. You can already tell that the hair is growing while the extensions were in Danielle’s hair. The last picture is from August 2016 and as you can tell, the hair is still healthy, strong and growing long!

How It Works

Because our extension bonds are extremely fine and light, they allow for regular hair growth. Hair is bonded near the root using keratin that makes it easy for hair to twist, turn and follow its natural growth pattern. The combination of flat and fine bonds prevents any unnatural pulling. It is important to remember that a proper hair care regime is crucial in the hair growing process. Extensions require daily maintenance of brushing, gliding fingers through hair and avoiding heat on the bonds or any products heavy in oil, especially near the scalp. With proper care, clients can use extensions while hair grows out naturally until they get the length they are looking for.

 

For more information about our extensions or to find a certified stylist in your area, please contact us at (248) 489-8900 or  info@dibiasehairusa.com.

Danielle Natoni:

www.iamfitandfunky.com

Hairstylist Ben Hudgins:

www.benjaminhudgins.com

Posted on

Introduction to I-Tips by Di Biase Hair Extensions USA

Introduction to I-tips by Di Biase Hair Extensions USA 

About I-Tips

I-Tip hair extensions, sometimes called micro beads are actual beads that are used to add length and fullness to hair without using any heat or stickers. Suitable for most hair types, i-tips are easily put in and take less than 2.5 hours for a full head of application.

 The Method

I-Tips are applied using tiny beads that are threaded in with the hook for ring device and then flattened with the assembly pliers. Disassembly pliers are required to take extensions out. I-Tips must be slid back up to the scalp as they grow out and last for 3-6 months depending on how well they are taken care of.

Not only are I-Tips easy to apply but a full head of I-Tip hair can be completed in less than 2.5 hours. If you are unfamiliar with I-Tips and would like to try them out, please contact us and reserve your seat for an upcoming certification class.

For more information, to become certified in i-tip extensions, or to find an i-tip certified stylist near you, please contact us at info@dibiasehairusa.com or (248) 489-8900.

 

 

Posted on

Before/After Photos and a Testimonial From a Very Happy Client

“Last Thursday I got hair extensions put in my hair. I’m not going to lie, I was really nervous about getting them. I hear a lot of people say that it’s bad for your hair and it will break off where the extensions go. I am 46 years old and have been going through a lot in the last 2 years. With the loss of my husband and along with the stress, I did not realize how thin I was getting on the top and the sides of my hair. When I got to see the before and after pictures of my hair I just about cried. The difference was just remarkable. I could not believe it, I had hair again!!! The extensions that were put into my hair made me feel young and beautiful and boosted up my confidence. I never thought I would have that feeling again until now. Wow, thank you so very much Vicky and Kelly! You guys did an amazing job on my hair and I don’t know how I could thank you guys enough. The reaction on other peoples faces when they see me, they just cant believe how much it looks so real and they cant even tell that the extensions are in. Thanks a lot for giving me back my confidence and making me feel beautiful again!!!”

This hair extension makeover shows the remarkable difference fusion extensions can make for those suffering with very fine hair or hair loss. In these before and afters, Vikki Humann Parman, co-owner of Di Biase Hair Extensions USA, shows how skillful application of fine bonds can completely transform an individual’s image. Color and cut by Kelly D’Ambrosio.

beforeandafter1topbeforeandaftersidehairbeforeandafterbeforeandafterfront

Posted on

Tips On How To Promote Your Hair Extension Specialty Online

promoteonline

Stylists can benefit tremendously from marketing themselves online.  Here are some useful tips on how to get the word out that you are offering hair extension services:

  1. Build your own website, blog, and/or online portfolio showcasing your knowledge and talent as a hair extension specialist.

-Because many people turn to the internet to search for new stylists and hair extensionists, having your own website to showcases your hair extension specialty can be an effective tool in marketing yourself as a stylist.

-Make sure to use keywords that are relevant so your site will show up in internet searches. For example, pick keywords such the city where you work and words like “hair extensions” and “hair stylist”.

-Be searchable on the internet. When creating a website, make sure that your website is listed in popular search engines such as yahoo and google as well as professional directories such as thehairextensionguide.com.

-Include and a way for visitors to contact you so they can book an appointment.

-Include a biography about yourself as a stylist listing your certifications and education.

-Use quality before and after photos that show off your work.

-Using a blog is a great way to show off your knowledge as a stylist. Blogs can include photos and/or articles about anything of your choice. WordPress.com is a great free blog hosting website that you can use for free.

2. Even if you already have a blog or website, people must be directed to it to be aware of the information on your site. Social media is a great way to achieve exposure to your website. Americans spend on average, 37 minutes a day on social media. That is higher than any other major Internet activity including email!

-Facebook, Instagram, Pinterest, and Twitter are just a few of the many social media outlets to use in marketing.

-Facebook: Facebook has over 1.15 billion users and 23% of them check their Facebook 5 times a day! You can use Facebook to create a fan page with your own Facebook account or just use your personal Facebook account to post before and after pictures, blog articles, and other interesting things that can link the user to your website.

-Pinterest: Pinterest has become a popular website to post and share hair styles. With 69% of the users being female,  many of them are searching for wedding hair styles, hair extensions, and haircolor to get inspiration for their hair. You can use your Pinterest account to upload your own hair extension photos or re-pin other users photos that you like.

-Twitter: Twitter is a micro-blogging social media network that allows users to share short, limited messages. You can use twitter to engage followers by sharing photos, videos, links to your website, blog, and pages. Twitter has over 500 million users!

-Instagram: Instagram has been one of the most popular forms of social media in the recent years.  Its easy to use your smart phone to take photos of your hair extension work to post on Instagram. You can also connect Instagram with your Facebook and Twitter accounts.

3. When making posts on social media, don’t forget to use hashtags so that when others search for a hashtag, what you posted will show up in their search.  Also, be sure to be engaged with others and make sure to follow people who follow you.

Posted on

Increase Your Income Potential By Providing Hair Extension Services

Extend Your Potential Opportunities With Unique Service Advantages!

Professional salon hair extension services are hot and getting even more popular with celebrities as well as every day salon clients! There are often more hair extension companies exhibiting at the professional beauty trade shows across the globe than shampoo and appliance companies. Whereas several five to ten years ago there were only about 25 professional hair extensions companies here in North America, today there are almost 750. There is great and challenging news with this declaration.

Hair extensions are definitely much more main stream popular with women, men and teens to the Hollywood celebrities, beauty pageant contestants and TV news anchors. There are competitive advantages and disadvantages. The good news is that more people are now aware of the benefits of professional salon hair extensions. The downside is that you really must stand out by marketing yourself as a hair extensions expert. It’s time to not only get yourself and your entire team certified on hair extension artistry, you must really learn how to create a terrific marketing, advertising, promotional and PR campaign for this highly profitable and specialty salon service.

Hair Extension Marketing

Hollywood celebrities, musicians, beauty pageant queens and high profile women are definitely helping to make hair extensions the best and hottest new hair fashion trend again this year. Just watch the Red Carpet. You will see them at the Oscars, Emmys, and the MTV Awards as well as on Bachelorette, bachelor Pad and all of the newest reality TV shows. Stars like Paris Hilton, Lindsay Lohan, Ariana Grande, Kim Kardashian, Jessica Simpson, and others often magically go from smooth and sleek looks to long voluminous looks overnight – while wonderfully taking advantage of today’s hair extension options. You should not be surprised to know that many of the male actors and musicians also now wear hair extensions From all reports and like creative haircolor, this progressive new salon hair service trend will continue for many more years to come. Today, professional hair extension services are being promoted for much more than length. You can help your female and male clients with new volume, texture, highlights, lowlights, multi-dimensional haircolor and even fantasy hair fashion artistry.

Define Your U.S.A. With Professional Hair Extensions: Do you have a salon service that you truly specialize in? Does your salon or day spa have and promote a specialty service? Do you know what your Unique Service Advantages are? Today, there are great salons on virtually every street corner, in every shopping center and mall across the globe. Everyone may be good at haircuts and haircolor, yet now is the time to take advantage of creating a special niche for yourself and your salon with professional salon hair extension services.

The Advantages With Many New Choices: Most salon clients do not really know to ask for a namebrand hair extensions company, service or products. Some of the very best known professional hair extension companies include Di Biase Hair Extensions USA, Ultratress, Balmain, Cinderella, Hairlocs, Hairdreams, Great Lengths, HairUWear, SO.CAP. Euro, SO.CAP. Original, Klix, La Bella, Donna Bella Milan, Dream Catchers and the list goes on. You need to analyze the unique quality and benefits of each hair extensions’ brand, before you will be able to effectively market your specialty hair extension services and products. They really are not all the same! If you do not currently offer hair extensions in your salon, take the time to investigate these companies, while researching what comprehensive marketing, advertising and PR support they may be able to share with you. If you already do have hair extension services in your salon, make sure that your manufacturer and distributors are supporting you with both national and localized education as well as marketing programs.

Hair Extension Techniques ~ Clip On, Sticker & Fusion Bonds: You need to learn about all of the best hair extension application techniques and variables available, so that you may properly educate each of your clients. With all of the recent national media attention, most every woman understands clip on and adhesive hair pieces as well as the bonded hair extensions today. They are easy, inexpensive and temporary solutions with extremely competitive pricing. Many clients buy these synthetic hair clip-ons at their local drug stores, beauty stores and discounts stores, so you should not want to compete at that type of lower quality discount retail level.

Your hair extension consultations should begin with an explanation of the differences between clip-on, bonded and adhesive sticker techniques as well as the various warm and cold fusion hair extension bonding techniques. There are certainly plenty of options with synthetic versus human hair qualities as well as with a variety of hair extension equipment and bonding techniques. It usually stands to reason that the more expensive the equipment investment, the better quality the hair and equipment are. For example, Di Biase Hair Extensions USA offers very exciting warm and cold fusion techniques. Cold fusion bonding machines specially apply energy that softens the 100% keratin bond, forming a strong, invisible and long-lasting hold. This occurs without using any heat, which is often the preferred method for attaching hair extensions to thin, colored or chemically treated hair. It’s safe to the hair and scalp of your client, while also safe for you and your fingers. The bonds are stronger and the service is heat free.

Education & Certification: Vikki Parman, CEO of Di Biase Hair Extensions USA, notes, “You really must take the time to become certified, so that you will be able to effectively perform and style your hair extension services while also learning how to best market them. Most professional hair extension companies offer one and two day certification classes as well as refresher and advanced workshop options. To be successful, you really must invest some of your time to educate yourselves and your clients. While researching the best available hands-on workshops, review each company’s website, background and media credentials. If you are already certified, you still really need to research reciprocity options, so that you will truly understand all of the products, techniques, advantages, benefits and options – if and when you determine to switch hair extension companies.”

Hair Extension Marketing Basics: It’s time to become respected as one of `THE top hair extensionists’ in your town, through a well supported marketing, advertising and PR campaign. If you already offer professional salon hair extensions, you now need to ensure that your local community knows this. Properly marketed, hair extension artistry will definitely make you and your salon highly respected. It will enhance staff and client recruitment. It will also make you much more profitable. You will need to create an annual hair extension marketing plan that is complete with advertising, promotions, printed merchandising materials, special events and media relations.

Hair Extension Brochures & Service Menus: Besides your traditional salon service menu, you should add one full section on your professional hair extensions. Like specialty haircolor services, consider creating a separate menu dedicated to your professional hair extension services and expertise. This menu should explain the many benefits, options and variables with your professional salon hair extensions. It should explain what to ask for, what to expect and how your client’s should take care of their new hair extensions at home between salon visits. Show off some of your best before and after hair extension makeover photographs.

Service & Pricing Strategies: There really are so many variable options to consider, when consulting with your clients. You may want to start with a portion of their heads while adding multi-dimensional haircolor highlight or lowlight accents. We recommend that you do not try to ‘sell’ hair extensions to someone. Take your time by analyzing all of each client’s personal needs and haircare desires during your preliminary haircare consultations. Determine their current haircare challenges. Offer customized hair extensions as the perfect solution to their personal hair challenges, whether it is for length, volume, texture, body or highlights. For example, if they want permanent haircolor and highlights, yet do not want bleach you can safely add multi-dimensional haircolor with hair extensions. If they have short hair, yet need long hair for a special event, prom or their wedding, you will still have the solution.

Do not worry about anyone else’s hair extension service prices. You should price your hair extension services in a competitive manner like you do for your haircuts and haircolor. By being competitive, you should offer a premier price, if you are one of the best or only hair extensionists in town. You really do not need to offer low prices or discounts with hair extensions. Do not try to undercut anyone else. You really need to value your premier hair extension products, your time and to respect your own talents.

Today, a full head of professionally bonded human hair extensions by a salon professional may be offered at anywhere from $1200 to $5500+ across North America. The reality is that an average full head of salon facilitated hair extensions today should sell between no less than $1500 to about $2000. Many salons are currently at the $1500 to $2000 price. $800 to $1000 is really much too cheap, when you consider the actual costs of the hair, the required equipment, educational certifications, inventory, your personal artistry, marketing support programs and most importantly the value of your time. There are many top hair designers that sell their haircuts at $65 to $85, haircolor highlights at $150 to $250 and their hair extensions at $2000 to $3500+. Today, many professional salon hair extensionists make well over $100,000 to $200,000 by specializing in this popular service. The choice is yours! Do you want to be respected as one of the best experts at hair extensions … or just another hairstylist who occasionally offers this as an extra service. Make a statement!

We strongly suggest that you promote your hair extension services at full price. If desired, you may want to offer a $100 or $200 gift certificate discount towards any new first-time full head of hair extensions. You can also offer a ‘Gift With Purchase’ by offering a large gift of professional home haircare products, tools and special hair extension safe hairbrushes with any full head of hair extensions. Cross market a discount on your hair extensions with gift card sales for other salon and spa services.