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NEW Colors on Color Ring

Does your swatch ring need an upgrade?! 4 new samples join the Di Biase color ring for even more options for your clients. Ombre colors 18/24, 6/1001, 14/1001 and 17/26 are all available by calling us at (248) 489-8900 or emailing us at info@dibiasehairusa.com. If you are placing an order online, please add “color ring samples” in the notes to receive these color ring additions in your next order.

 

Have questions? Contact our offices Monday-Friday 9am to 5pm EST by calling (248) 489-8900 or info@dibiasehairusa.com.

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Spring 2018 Promotion at Di Biase

Refer a Stylist and Get a $100 Credit!

Are you a current Di Biase stylist but know someone who wants to get certified? Get paid to forward them to a certification class and receive a $100 credit towards Di Biase hair or products when they purchase the class in full!

This is a great opportunity for stylists who might know others in the hair industry and walk to help them get their foot in the door of the extension world. Please note that stylists must mention your name when signing up for the class. Want to learn more about the class? Read more information below and click the link to register!Class Deal – Buy one class, get one class half off

About the Class:

Get fusion application certified and an overview in Tape-In/Sticker and I-Tip extensions. Water tolerant & high quality, Di Biase extensions use a unique flat wrap technique to ensure virtually undetectable, flexible bonds that are exceptional in comfort and durability. The Di Biase Fusion class covers everything you need to know to get started as a fusion hair extenionist from washing, prepping, consultation and pre-cutting, to installation, post cutting and how to market hair extensions for the most profit. This class also goes over the technique for tape-in/sticker and i-tip extensions. Taught by a certified hair extension stylist, you will walk away with all of the skills and knowledge you need to get started with your own hair business.

About Fusion Extensions:

Fusion hair is applied on a lock by lock basis. Extensions come in packs of 20 locks, with a lock consisting of multiple strands of double drawn hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair (near the base of the neck) through use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions should last approximately 4-6 months and will eventually need to be replaced as the normal hair grows out.

The research carried out in the laboratory of Di Biase has always been the strong point of Di Biase Hair. Today, Di Biase boasts an innovative element that brings to the forefront the scientific expertise of the research team of the company: from the laboratory of Di Biase Hair comes the line “Hair Waterproof”. A new patented process that allows the bonds to be more tolerant of water from swimming and saunas. All fusion extensions come in 20 bonds per 1 pack of hair.

Fusion hair is available in different lengths: 12 inch, 16 inch, 20 inch, and 24 inch in straight, wavy and curly.

FAQs

What should I bring into the event?

  1. A thin metal tipped rat tail or highlighting comb
  2. A dozen each of small and large 1 prong type metal cutting clips
  3. An old pair of scissors or crafting nippers. (Michael’s & Joanne’s craft shears work great)
  4. Cutting comb
  5. Flat iron
  6. Scissors and razor for cutting hair on mannequin

Please note, if these dates do not work for you, please email info@dibiasehairusa.com or call us at (248) 489-8900 and we can set up a different training day for you.

Click here for class schedule and to register for your seat! 

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The Perfect Way to Introduce Di Biase Extensions in Your Salon!

Interested in getting started with hair extensions but not sure where to start? An intro kit is a great way to get a head start with all of the tools and supplies you need to get started as a professional hair extensionist. Check out the kits below to see what is included in each kit and feel free to get in touch with us should you have any questions!

I-Tip Kit

Everything a professional extensionist needs to complete I-Tip application and disassembly. Includes the following 3 tools:

Hook for Ring:

A hair extensionist must have for I-Tip extension application. With a hook on one end and a loop on the other, this tool makes it easy for stylists to apply I-Tip extensions on client’s hair. With a comfortable grip in the center and a durable sturdy base, you can quickly and effectively move through the application process.

Assembly Pliers:

After application of the bead with the hook for ring, use the assembly pliers to securely clamp the client’s hair in place using these assembly pliers. Only for use with I-Tip hair application. Disassembly pliers are required to remove extensions. 

Disassembly Pliers

To disassemble I-Tip hair, use these pliers to gently glide bonds out of hair for painless and damage free removal of extensions.

 

Click here to order kit.

Fusion Kit

Everything a stylist needs to get started with Di Biase fusion hair extensions! Kit includes:

  • Square black velvet box
  • All natural color ring with over 50 colors
  • Professional Di Biase extension hot tool
  • Keratin remover solution
  • Application pliers
  • Disassembly pliers
  • Circle spacers
  • 10 pieces of training hair

Plus 20% off your first order (up to 10 packs of hair.)

 

 

Click here to order kit. 

Tape-In Kit

Everything a stylist needs to get started with Di Biase sticker/tape-in hair extensions! Kit includes:

  • Apron with Di Biase Hair USA logo and pockets*
  • All natural color ring with over 50 colors
  • Sticker application pliers
  • Sticker remover
  • Two rolls re-application tape

20% off the first order (up to 10 packs of hair)

We recommend using 2-3 packs of 2cm hair hair and 1-3 packs of 4cm to complete one head of hair.

*Di Biase Hair USA apron not pictured

 

 

Click here to order kit.

 

Have questions? Contact us at (248) 489-8900 or email us at info@dibiasehairusa.com.

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Spotlight on Our National Beauty School Educators Allied Beauty

If you’ve ever sat through a certification class where you’ve struggled to stay focused, then you know the importance of a great educator. Cosmetology schools across the country are always on the lookout for the most useful information to provide their students.  While honest and worthwhile certification can be hard to find, we want to take a second to applaud the team who truly go above and beyond what a stylist ordinarily expects in class. The incredible instructors at Allied Beauty Educators are the nationwide education team that provides thousands students a year the opportunity to learn hair extensions. Specializing in cosmetology school education and traveling coast to coast, Allied is a nonstop force that encourages stylists to step out of their comfort zones and experiment with different hair extension techniques. Allied uses Di Biase hair extensions to teach proper application techniques and instructs students on how to perfect their craft. With follow up classes, marketing techniques and individualized attention, Allied students can go out into the world confidently and with a passion for extensions that shines in their work.

Allied Beauty Educators is the real deal. The hands on training program they have designed is born of real world experience and a passion for teaching and encouraging people. They strive to empower future stylists not only with practical skills but also self-confidence and enthusiasm. They have trained in some of the finest schools and academies in the Eastern U.S. and are building relationships coast to coast.

We sat down with Maria Picard, head educator at Allied Beauty who helped us understand the company a bit better and everything that goes into a cosmetology school class.

How did Allied Beauty get started?  Allied Beauty Educators was founded in 2011 as an independent advanced learning company. “Every advanced learning course I took seemed like an elaborate sales pitch that I actually had to pay money to hear.” Maria says. “I always came away from those classes thinking that I had to buy whatever inventory or starter package the instructor was selling in order to complete my training and I thought I could ONLY use the brand of product that I was “trained” to use. My first few hair extension jobs were not without their challenges. I quickly figured out that my training had some holes in it!” So, with help and advice from her family, Allied Beauty Educators was born. Maria’s mother Michelle, an experienced lecturer and educator, works in the company as well. “Right now our focus is on hair extensions and all that goes along with that segment of our industry.” says Michelle. “Maria is quite an accomplished extensionist and actively services clients from all over. Sometimes I have to re-arrange our training and travel schedule to allow for her busy retail business. I think that fact alone legitimizes us as a superior training company. We are always up to date with the most current processes, products, and retail trends. In other words, we practice what we preach.”

What is the history of the brand? After college was over and done, Maria saw the strong need for good education in the beauty industry! She constantly saw her friends and family receive poor hair extensions applications in their hair! She went right into beauty school, and graduated with a vision of changing the hair extension education in the cosmetology industry.

What is your favorite part about teaching? Maria absolutely LOVES connecting on a deeper level with the students and stylists. She loves to see how happy they are to be advancing their cosmetology careers by taking he hair extension certification class. Their smiles puts a smile on her face!

For someone interested in taking a class with Allied, what can they expect to get out of a class? You can expect to get the BEST education. This certification class is filled with hands on application, personal hair extension advice, and long term support from the Allied Beauty team! You will not leave the class lacking confidence! You will feel confident, and ready to do extensions!

What is the best tip you can give to someone who is still a beginner at extensions? The biggest tip that we can offer anyone who is still a beginner is PRACTICE PRACTICE PRACTICE!!!!! It is extremely important that you are always fine tuning your technique, and always utilizing Maria and her team for advice! We also encourage everyone to take the free refresher courses that we offer anyone who has already taken a course 🙂

If you are interested in pursuing education with Allied Beauty, please contact them at the addresses below.

Email: alliedbeautyeducators@gmail.com

Phone: 508-397-9714

Online: www.alliedbeautyeducators.com

Allied Beauty’s Promise to Their Clients:

WE PROMISE TO ALWAYS BE PUNCTUAL, COURTEOUS, AND RESPECTFUL OF YOU, YOUR STAFF, AND YOUR FACILITY. WE WILL ALWAYS DO OUR BEST TO ADD VALUE TO YOUR SCHOOL OR ACADEMY IN THE EYES OF YOUR STUDENTS SO THEY WILL REMEMBER THEIR DAYS WITH YOU IN THE BEST POSSIBLE WAY AND SPEAK HIGHLY OF THEIR EXPERIENCE WITH YOU. WE WANT YOU TO BE SO PLEASED WITH US THAT YOU WILL OFFER OUR TRAINING TO EVERY CLASS.

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Di Biase Pro Tip: Get Your Dream Hair in Your Sleep!

While having hair extensions provides clients with confidence and beauty, there are a couple of home care responsibilities that you need to remember. If you want your client to have a good hair extension experience and have them coming back again and again, it is crucial that they know how to properly take care of their hair.

Picture this scenario: You just spent a few hours putting in an amazing set of fusion hair into a client who is new to extensions. She is ecstatic and promises to take very good care of her new set of extensions. In a couple weeks, she travels to a lake and spends the day swimming and relaxing with friends. Throughout the day, she makes sure to run her hands through her hair to prevent it from tangling. Once she gets home, she immediately combs through her hair, showers with the right products and goes immediately to bed afterwards. She then calls you and says her hair doesn’t feel the same and doesn’t understand whats going on.

What happened? Can you spot the mistake?

In order to best prolong the lifespan of your hair extensions, it is crucial to make sure you take the important steps to take proper care during not only the day time, but also when you sleep. Although this client did the right thing throughout the day, because she went to bed with wet hair AND left it down, she is more than likely going to cause damage to her hair. Repeat this process a few nights and you have a recipe for matted hair.

The proper thing to do after the day at the lake would have been to either allow the hair to air dry or blow dry it. After this, putting the hair in a light braid or a low ponytail is ideal to allow the bonds to relax and the hair to get a rest after the day. Don’t forget to repeat this to your clients and make sure they know the steps they need to take in order to best take care of their hair at all times! We also have a home care guide that is available for your use when necessary.

If you have a tip you’d like to share with the Di Biase community or have any other questions about Di Biase extensions, please send it in to media@dibiasehairusa.com or call us at (248) 489-8900.

Featured image: Mekayla Eppers, Mrs. America 2018

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Fifty Shades of Brown Hair Extensions!

Need some inspiration for brown hair looks? Looking to change your hair up for the upcoming Spring months? It’s easy to achieve virtually unlimited looks with Di Biase hair! From filling in a patch in your hair, adding fullness and volume to a short cut, adding low lights, the options are limitless.

Di Biase offers a variety of brown tones that can be added to almost any type of hair your client has. Check out all of the looks below for fresh inspo!

 

All hair below is done using Di Biase extensions.

 

Colors of the world... spice up your life! Before and After by Kristin Edens at Lisa Marie's salon in Waterford, MI. #redhairdontcare #spicy #beforeandafter #stylistlife #lisamaries #behindthechair

Spotlight on this fabulous before and after transformation by Suzan from Salon Michelle! #beforeandafter #behindthechair #hairbysueee

Stylist spotlight on these wavy brunette extensions done by @theblondeorchidsalon in Palmetto, FL. Tag #DiBiaseHairUSA to be featured next week! #dibiaseextensions #stylistspotlight #salonhair #extensionhair #dibiasehairusa #hairenvy
Who says you can't have it all?! Length, shine and vibrant color is all possible with Di Biase hair extensions! Look by Nina at @salonbluhair. #salonblu #transformations #lovewhatyoudoThat moment you create something magical using tape-in extensions 😍 Stylist Spotlight on this #regram by @sierrasstyle at Blue Bird Salon. #bluebirdsalon #SLOsalon #hairextensions #extensionlook #lovewhatyoudo #hairgoals
@stevijadehair at @yourhairsalon showing us that extensions aren't all about length - they can be added for thickness and fullness as well! #transformations #dibiasehair #dibiaseextensions #longhair #brunette #stylistspotlight
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2018 Nationwide Di Biase Training Schedule!

Di Biase is excited to announce the 2018 training schedule! Below are all the dates that Di Biase will be in cities nationwide, training stylists to become hair extension experts. Please read below for more information.

About the Classes:

Get fusion application certified and an overview in Tape-In/Sticker and I-Tip extensions. Water tolerant & high quality, Di Biase extensions use a unique flat wrap technique to ensure virtually undetectable, flexible bonds that are exceptional in comfort and durability. The Di Biase Fusion class covers everything you need to know to get started as a fusion hair extenionist from washing, prepping, consultation and pre-cutting, to installation, post cutting and how to market hair extensions for the most profit. This class also goes over the technique for tape-in/sticker and i-tip extensions. Taught by a certified hair extension stylist, you will walk away with all of the skills and knowledge you need to get started with your own hair business.

TIME: 10:00 am-5:00 pm on both Sunday and Monday

LOCATION: TBD. Class Location Will Be Emailed To Registered Students.

Please message, email us at info@dibiasehairusa.com or call us at (248) 489-8900 with any questions or special class dates requests!

About Fusion Extensions:

Fusion hair is applied on a lock by lock basis. Extensions come in packs of 20 locks, with a lock consisting of multiple strands of double drawn hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair (near the base of the neck) through use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions should last approximately 4-6 months and will eventually need to be replaced as the normal hair grows out.

The research carried out in the laboratory of Di Biase has always been the strong point of Di Biase Hair. Today, Di Biase boasts an innovative element that brings to the forefront the scientific expertise of the research team of the company: from the laboratory of Di Biase Hair comes the line “Hair Waterproof”. A new patented process that allows the bonds to be more tolerant of water from swimming and saunas. All fusion extensions come in 20 bonds per 1 pack of hair.

Fusion hair is available in different lengths: 12 inch, 16 inch, 20 inch, and 24 inch in straight, wavy and curly.

FAQs

How can I contact the organizer with any questions?

You may contact Di Biase at (248) 489-8900 or email info@dibiasehairusa.com

Is my registration fee or ticket transferrable?

Yes, you can transfer your ticket to another person as long as they are also a stylist or a student who is studying to become a stylist.

What should I bring to the class?

1. A thin metal tipped rat tail or highlighting comb

2. A dozen each of small and large 1 prong type metal cutting clips

3. Small crafting scissors. (Michael’s & Joanne’s craft shears work great)

4. Cutting comb

5. Flat iron

6. Scissors and razor for cutting hair on mannequin

2018 CLASS SCHEDULE

Nashville, TN – February 11th & 12th – Register

Miami, FL – February 18th & 19th – Register
Austin, TX – February 25th & 26th – Register
Wichita, KS – March 4th & 5th – Register
Salt Lake City, UT – March 11th & 12th  – Register
Tampa, FL – March 25th & 26th – Register
Chicago, IL – April 8th & 9th – Register
Dallas, TX – April 15th & 16th – Register
Long Beach, CA – May 6th & 7th – Register
Anchorage, AK – June 3rd & 4th – Register
Boston, MA – June 10th & 11th – Register
Atlanta, GA – June 24th & 25th – Register
Seattle, WA – July 15th & 16th – Register
San Diego, CA – July 22nd & 23rd – Register
Cleveland, OH – July 29th & July 30th – Register
Charlotte, NC – August 5th & 6th – Register
Portland, OR – August 12th & 13th – Register
Denver, CO – August 19th & 20th – Register
Charleston, SC – August 26th & 27th – Register
New York NY – September 9th & 10th – Register
San Francisco, CA – September 16th & 17th – Register
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5 Tips to Boost Hair Extension Sales

1. Advertise on Your Website

  • Online visibility is everything. Make it easy for clients to find your extension services by creating a dedicated page for your extensions, including before and afters, on your salon website. By doing this, you are separating the extension services, giving it an exclusive feel and drawing more attention to the service. If you don’t know how to build a website, there are lots of helpful sources that make it easy to create and populate a page with relevant content. Sites such as Wix.com allow anyone to quickly and easily create a website without having any web experience. After you make your website, take it to the next level by adding your social media pages. If you don’t have social media, take a look at the next tip.

2. Utilize Social Media

  • The first thing that people do when they find out about your salon is look you up online, making attractive social media pages critical to promote new business. At a minimum, create a Facebook and Instagram page with your salon logo and contact information so clients can easily locate you and find out what your salon is all about. When you have created this, populate the page with before and afters, videos, client selfies and any other content that showcases the services that you offer.

3. Use Advertising Materials In Or Near Your Salon

  • When you have a client in your chair, use the opportunity to show them how amazing hair extensions can be. Have a brochure or flyer nearby that is easily displayed and can pique the interest of your client without having to do any extra work. Another example would be to have a slideshow or hair extension video playing on salon screens. Displaying signage, banners, posters or flyers in the salon are all great ways to attract those already in or near your salon. If your salon is on a busy street, put something on the windows so that people on foot are immediately attracted to what your salon has to offer. Try utilizing a variety of materials to see what works best for your salon.

Featured image: Gina Ralston at Belleza Salon of O’Fallon MO uses a Di Biase decal on her car to advertise Di Biase extensions on the go! This is a great example of utilizing marketing materials anywhere you are. You can order Di Biase marketing materials by contacting us at info@dibiasehairusa.com.

4. Offer Promotions and Discounts

  • Once you have someones interest, draw them in fully by offering an exclusive deal on extensions. Percentage discounts, free products and discounted services are all common discount methods that help to bring clients in. Use specials and discounts to your advantage by advertising them on your website and social media pages and giving people a reason to talk about your salon.

5. Don’t Underestimate the Power of Word-of-Mouth

  • Encourage those who do have extensions to share them with their friends and family. A great way to spread the word is simply to get people talking! Wherever you go and whatever you do, talk about your extensions, especially if you wear them yourself. Hearing and seeing great hair will get others excited about hair extensions and having them want extensions for themselves!

For more information and a more in depth look on how to reach a wider audience, click here to access an article from Di Biase COO, Dale Aho who gives tips on “Making Your Hair Extension Business A Profit Powerhouse.” Have your own tip or something you wanted to share with stylists who are looking to bring in more business? Comment below with what has worked for your salon!

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Making Your Hair Extension Business A Profit Powerhouse

Dale P. Aho, J.D., COO
Di Biase Hair Extensions USA

Making Your Hair Extension Business A Profit Powerhouse

The core to hair extension profitability lies in understanding that hair clients are everywhere and they are out there looking for you. They are not in your chair – YET – because you are invisible to them. They don’t see you. If you want to increase your income stream, you have to give them a way to find you.

Hair extension services provide an excellent living for many hair professionals. Being a premium and in demand service, while becoming more mainstream, extensions are an exceptional income generator and a valuable source of new clients. Yet those statements are certainly not true for many other stylists and salons, whose extension services languish, or who choose not to offer them at all. This article is concerned with the “why” and “what” – “why” there are such differences and, more importantly, “what” steps can be taken to jump start an extension business.

As a co-owner of Di Biase Hair Extensions USA, I learned early that successful hair extension businesses defy stereotypes. They are found in all kinds of salons and all kinds of demographic regions, including farmlands, inner cities, small cities, and working class neighborhoods, as well as the wealthier districts. They include individual stylists in booth rental arrangements and larger salons with numerous extension specialists. Most notably, the largest salons do not necessarily stand out when it comes to extensions.

In an effort at understanding what distinguishes and elevates some salons, I spent time meeting with stylists and salon owners from around the country – those that do little business and those that are over booked. Not surprisingly, the most common refrain of those that do very little business in extensions is that their clients can’t afford them. Those salons tend to treat extension services as a part of their regular menu of services, as a luxury that most can’t afford. Oftentimes, the salons offer extension services not because they see it as an income producer but more to keep the occasional client who wants extensions from going to another salon. The price of the service is often even discounted to the extent that it becomes unattractive for the stylist to do extensions.

There is a stark contrast when speaking with salon owners and stylists who are successful at extensions. They see extensions as an income leader. These owners and stylists tend to view their extension business through a wide lens. Their approaches and assumptions have common elements, particularly that: 1) new hair extension clients will include but not be limited to their existing clients, and, in fact, the majority of new business will come from the outside; 2) only a relatively few salons will make being visible a priority and, accordingly, there is room to rise above the rest; and 3) hair extension clients will actively seek out a specialist and will often be willing to travel a considerable distance for the service. Importantly, opening up the possible network of new clients also opens up the ability to set prices more fairly for the stylist, as the existing client base isn’t exclusively the target.

The lessons of the more successful extension businesses come down to covering each of the following market segments: 1) the chair; 2) the salon; 3) the neighborhood, or those who pass by the salon; and 4) the region as a whole. Each of these segments is critically important to success.

The chair. Successful extension specialists make sure that every single person who sits in the chair knows the hair stylist is a specialist in extensions. That client, female or male, may not be a candidate but he or she may well know of someone who might be. A focused extensionist will have brochures, mirror clings, testimonials, before and afters, and other materials that are either readily visible or can be handed out. Further, a stylist will encourage those who receive extensions to brag about the services and even offer incentives for referrals.

The salon. Successful extension salons make extension promotion a priority. For instance, they utilize the front desk (where everyone stops) for handouts or brochures, and displaying posters, or, for example, posting a small sign suggesting that clients ask about thinning hair solutions or other extension uses. Literally everyone who walks in the salon should see some prominent reminder of the extension business that is being done within the salon. It is certainly more of a challenge for the stylist who is a booth renter but hopefully the creative stylist can strike a bargain with the salon owner to allow some signage and/or work out deals with the other stylists in the business to encourage referrals. (The extensionist in the salon may be a safer alternative for other stylists than allowing the extension client to go to another salon.)

The neighborhood. The top hair extension salons use signage and other marketing displays to make sure their business in extensions will not be missed by those that pass by. If at all possible, a sign, flag, poster, or some other popular product should be placed prominently on the window front. Looking around at most salons, it is hard to know who does and who does not do extensions. You can distinguish your salon from the rest. With just a little effort, you can become visible to everyone as the stylist in the neighborhood that does extensions. You can gain additional footing by networking, using business cards, offering cross promotions, and similar types of “in person” communications.

The larger market – the region. This is where most salons truly miss out and where the more successful among them gain the greatest advantage. Just consider how few hair extension salons there really are in a particular city or metropolitan region. Within those salons, there are therefore cumulatively many customers who have no alternative but to go elsewhere if they want extensions. Unless they have heard of someone or can get a referral, they will look for someone with an online presence. In terms of promoting yourself online, the easiest method is via the various social media outlets. Clever use of social media costs nothing and it can be fabulously effective. Networking has always been one of the most effective ways to bring in new business. You can gain a reputation by effectively and consistently sending positive messages in a variety of platforms.

The most obvious and yet most underutilized road to extension profitability is through your website. Creating a fabulous extension webpage can pay off many times over in terms of client growth. It is a common thread that I found in separating the most successful salons from all the others who merely “offer” extensions as a service.

To illustrate, in looking for successful hair extension salons, I did what any member of the public might do: I SEARCHED THE INTERNET. I simply typed in the name of a city and combined it with the term “hair extensions.” When I found a list of salons, I then looked for those that had nice sections devoted to extensions and worked forward from those. I pretty much ignored webpages that merely listed hair extensions as one of the regular salon services. Effective webpages had sections with “before and afters,” testimonials, or other attractive images communicating that extensions were a specialty. This is the same path that a prospective extension client might take. Would it lead to your salon?

Beyond the webpage alone, you will be well served by listing yourself as servicing multiple cities, not just relying on your salon address. Web searches are very literal and, unless you specifically name the location, you will likely not be found by anyone searching in a neighboring city. You might try your own experiment on this to see which cities you appear under and which salons appear when doing a search of your own city. Many salons, even individual stylists, find a way to become listed in multiple cities, and specifically describing service locations is one way of doing that. The message in all of this is that hair salons too often treat hair extension services as a niche. They do little to nothing to maximize profitability by increasing visibility. This leaves a huge opening for the more ambitious extension specialist. Those who recognize and seek out that additional business will be the most successful. If you are interested in increasing your profits from doing hair extensions, look at your efforts to make yourself discoverable. Put yourself in a position to be found and the reward will be well worth the effort.

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“There’s nothing more rewarding than giving someone themselves back.” January 2018 Stylist Feature

I’ve been in the industry for 20 years and I’ve been working with hair extensions from very early on. I am always delighted by the quality of hair and variety of methods available from Di Biase.

I have so many stories from my time behind the chair. My very first full head hair extension client had a pixie cut and wanted hair down to her waist. Knowing what I know now I would never have recommended hair extensions but at the time I was determined to show off my new skill set. 450 fusion strands and 8 hours later I had created one of my biggest client transformations as a stylist. Of course, that pales in my mind next to the experiences I’ve had transforming cancer survivors and alopecia sufferers. There’s nothing more rewarding than giving someone themselves back.

My biggest tip for stylists starting into the world of hair extensions is to start small. Don’t do what I did. That first head was the most frustrating experience I’ve ever had with hair extensions. Starting with smaller applications for color or thickness allows you a bit more wiggle room for learning as you go.

The best marketing strategy I’ve come up with so far is encouraging my existing clients to be more open about wearing hair extensions by creating a referral program to reward them. Great hair extensions don’t show so it’s not like people are walking up and asking where they got them done. Many clients don’t want anyone to know they wear hair extensions. The fact remains that word of mouth is the most effective means of gaining new hair salon clients and this is a way of getting them to spread that for you.

Featured Image Caption: One of Christine’s many extension before and after’s! Di Biase offers fusion, tape-in/sticker, i-tip and clip in extension options that fit everyone and every lifestyle.

Name: Christine Rinehart

Salon Name & Address: Elany Image Salon & Day Spa, 8091 Alban Road, Springfield, Virginia 22150

Find out more about Christine at ElanyImage.com and ChristineRinehart.com!

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!