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Hints On Growing Your Hair Extension Business

Di Biase Hair Extensions USA is extremely grateful to our clients who have given us their ideas to help their fellow stylists in increasing their hair extension income. We fully appreciate and welcome any and all ideas that you may have to continue adding to this list. All of these were submitted from a variety of hairdressers around the nation and utilize unique marketing strategies to promote their hair extension business. If you have thoughts of your own that you might like to share we would fully appreciate hearing from you. Please email hints or questions to media@dibiasehairusa.com.

* If you can, wear your hair extensions as a stylist. Having them in your own hair helps show the client then and there what it’s like to have extensions and builds trust between you and the other person. Try to get others in your salon to wear them and talk about them.

* Work together with other reps of beauty businesses in spreading the word about your business. Examples include Avon, Pure Romance, Mary Kay.

* Throw little meet and greet or demo events to explain how extensions work to others and go over the different types of hair and methods of application. These can also be for other stylist or clients.

* Do small teasers with a fun color or fill-in on the sides of the head to show how extensions help to give fullness as well as length.

* Put extensions in a bartender’s hair and have them show their hair off at work. By doing this, they are creating a conversation starter with the many people that they serve.

*Run colored extensions as a fundraiser. That will help raise money and gain extension awareness.

*Use the Mirror Clings in your salon to introduce extensions to people who might not know what they are yet.

*See if you can display one of the Di Biase posters in your salon. People notice it and may start to ask questions about extensions.

* Offer to put in a couple bonds into someone hair who might have thinning hair, thyroid issues etc. This will give them an idea of how it might be to have more hair and will typically want to try even more afterwards.

* Advertise on the salon social media pages page and post before and afters. Make sure that you include the hashtags #dibiasehairusa or #dibiaseextensions and tag Di Biase so that we may share it with our clients as well.

* Create a sign at the front desk with the following question/concept: “Are you troubled with your thinning hair? Would you love to have long hair and could never get it to the length you want to? Ask Me.”

* Take Di Biase’s advanced class and then become a part of the American Hair Loss Council. Broadcast this to your clients. Contact dermatologists in your area and let them know you can make a difference with some of their clients.

* Ask potential clients to check out the Di Biase website and social media.

* Put a mirror cling in the back window of your car with contact information.

* Have a printout ready for all clients that explain the extension process along with the breakdown of prices. If you are able to explain how extensions work, it is more likely that they will order extensions from you.

* If the stylists that wear extensions at the salon send me two extension clients, I put their extensions in for free the next set. I usually charge them $100-$200. You should never do extensions for free unless you trade services.

* No matter where you are, try to bring up extensions in some way. Show people how passionate you are about your work. This will radiate and others will become interested in looking into transformations for themselves.

* Play a slideshow of your extension work on an iPad at your station every day. This catches not only your client’s eye in my chair but the other stylists’ clients who are walking by my station.

* Work bridal expos and any type of event around the community that women attend. Put extensions in a model while this is going on to show how they work.

* Cross advertise with a boutique or store next-door to the salon in order to promote both of our businesses.

* Take your color ring with you everywhere you go. This way you can do consultations on the spot, no matter where you are.

* Advertise if you have the budget. This can be through magazines, online or any advertising medium that fits your audience.

* Create nice looking brochures and flyers to hand out when people ask about your salon or hair extensions. Hand out your cards stating that you’re a professional extensionist at every opportunity you have.

Many people focus on how to get new clients in for full heads of hair extensions, but it doesn’t have to be where you count on your extension money coming from.

Consider focusing on a much smaller price point, which is a much easier sell. Clients complaining about the thinness of their hair, or the lack of defined layers in their hairstyle are actually prime candidates for hair extensions. The smaller selling price for partial heads is much easier for clients to wrap their head around. When you have a client complain about a hair issue you could fix with extensions, that’s your way in. Follow up with phrases like: have you considered trying hair extensions to solve that? Did you know hair extensions could be used to add thickness without needing to add length? Has anyone ever told you about using hair extensions to fill gap layers on fine hair? Your partial head hair extension clients are actually your best marketing tools since they are the ones who will be referring other people to you.

Whatever method you choose, stay open minded and creating in your marketing strategies. The same thing that worked for one person might not work for another so don’t get discouraged. Most importantly, keep expanding your client base and don’t settle. Good luck to you all!

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Introduction to I-Tips by Di Biase Hair Extensions USA

Introduction to I-tips by Di Biase Hair Extensions USA 

About I-Tips

I-Tip hair extensions, sometimes called micro beads are actual beads that are used to add length and fullness to hair without using any heat or stickers. Suitable for most hair types, i-tips are easily put in and take less than 2.5 hours for a full head of application.

 The Method

I-Tips are applied using tiny beads that are threaded in with the hook for ring device and then flattened with the assembly pliers. Disassembly pliers are required to take extensions out. I-Tips must be slid back up to the scalp as they grow out and last for 3-6 months depending on how well they are taken care of.

Not only are I-Tips easy to apply but a full head of I-Tip hair can be completed in less than 2.5 hours. If you are unfamiliar with I-Tips and would like to try them out, please contact us and reserve your seat for an upcoming certification class.

For more information, to become certified in i-tip extensions, or to find an i-tip certified stylist near you, please contact us at info@dibiasehairusa.com or (248) 489-8900.

 

 

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Tips On How To Promote Your Hair Extension Specialty Online

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Stylists can benefit tremendously from marketing themselves online.  Here are some useful tips on how to get the word out that you are offering hair extension services:

  1. Build your own website, blog, and/or online portfolio showcasing your knowledge and talent as a hair extension specialist.

-Because many people turn to the internet to search for new stylists and hair extensionists, having your own website to showcases your hair extension specialty can be an effective tool in marketing yourself as a stylist.

-Make sure to use keywords that are relevant so your site will show up in internet searches. For example, pick keywords such the city where you work and words like “hair extensions” and “hair stylist”.

-Be searchable on the internet. When creating a website, make sure that your website is listed in popular search engines such as yahoo and google as well as professional directories such as thehairextensionguide.com.

-Include and a way for visitors to contact you so they can book an appointment.

-Include a biography about yourself as a stylist listing your certifications and education.

-Use quality before and after photos that show off your work.

-Using a blog is a great way to show off your knowledge as a stylist. Blogs can include photos and/or articles about anything of your choice. WordPress.com is a great free blog hosting website that you can use for free.

2. Even if you already have a blog or website, people must be directed to it to be aware of the information on your site. Social media is a great way to achieve exposure to your website. Americans spend on average, 37 minutes a day on social media. That is higher than any other major Internet activity including email!

-Facebook, Instagram, Pinterest, and Twitter are just a few of the many social media outlets to use in marketing.

-Facebook: Facebook has over 1.15 billion users and 23% of them check their Facebook 5 times a day! You can use Facebook to create a fan page with your own Facebook account or just use your personal Facebook account to post before and after pictures, blog articles, and other interesting things that can link the user to your website.

-Pinterest: Pinterest has become a popular website to post and share hair styles. With 69% of the users being female,  many of them are searching for wedding hair styles, hair extensions, and haircolor to get inspiration for their hair. You can use your Pinterest account to upload your own hair extension photos or re-pin other users photos that you like.

-Twitter: Twitter is a micro-blogging social media network that allows users to share short, limited messages. You can use twitter to engage followers by sharing photos, videos, links to your website, blog, and pages. Twitter has over 500 million users!

-Instagram: Instagram has been one of the most popular forms of social media in the recent years.  Its easy to use your smart phone to take photos of your hair extension work to post on Instagram. You can also connect Instagram with your Facebook and Twitter accounts.

3. When making posts on social media, don’t forget to use hashtags so that when others search for a hashtag, what you posted will show up in their search.  Also, be sure to be engaged with others and make sure to follow people who follow you.

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Increase Your Income Potential By Providing Hair Extension Services

Extend Your Potential Opportunities With Unique Service Advantages!

Professional salon hair extension services are hot and getting even more popular with celebrities as well as every day salon clients! There are often more hair extension companies exhibiting at the professional beauty trade shows across the globe than shampoo and appliance companies. Whereas several five to ten years ago there were only about 25 professional hair extensions companies here in North America, today there are almost 750. There is great and challenging news with this declaration.

Hair extensions are definitely much more main stream popular with women, men and teens to the Hollywood celebrities, beauty pageant contestants and TV news anchors. There are competitive advantages and disadvantages. The good news is that more people are now aware of the benefits of professional salon hair extensions. The downside is that you really must stand out by marketing yourself as a hair extensions expert. It’s time to not only get yourself and your entire team certified on hair extension artistry, you must really learn how to create a terrific marketing, advertising, promotional and PR campaign for this highly profitable and specialty salon service.

Hair Extension Marketing

Hollywood celebrities, musicians, beauty pageant queens and high profile women are definitely helping to make hair extensions the best and hottest new hair fashion trend again this year. Just watch the Red Carpet. You will see them at the Oscars, Emmys, and the MTV Awards as well as on Bachelorette, bachelor Pad and all of the newest reality TV shows. Stars like Paris Hilton, Lindsay Lohan, Ariana Grande, Kim Kardashian, Jessica Simpson, and others often magically go from smooth and sleek looks to long voluminous looks overnight – while wonderfully taking advantage of today’s hair extension options. You should not be surprised to know that many of the male actors and musicians also now wear hair extensions From all reports and like creative haircolor, this progressive new salon hair service trend will continue for many more years to come. Today, professional hair extension services are being promoted for much more than length. You can help your female and male clients with new volume, texture, highlights, lowlights, multi-dimensional haircolor and even fantasy hair fashion artistry.

Define Your U.S.A. With Professional Hair Extensions: Do you have a salon service that you truly specialize in? Does your salon or day spa have and promote a specialty service? Do you know what your Unique Service Advantages are? Today, there are great salons on virtually every street corner, in every shopping center and mall across the globe. Everyone may be good at haircuts and haircolor, yet now is the time to take advantage of creating a special niche for yourself and your salon with professional salon hair extension services.

The Advantages With Many New Choices: Most salon clients do not really know to ask for a namebrand hair extensions company, service or products. Some of the very best known professional hair extension companies include Di Biase Hair Extensions USA, Ultratress, Balmain, Cinderella, Hairlocs, Hairdreams, Great Lengths, HairUWear, SO.CAP. Euro, SO.CAP. Original, Klix, La Bella, Donna Bella Milan, Dream Catchers and the list goes on. You need to analyze the unique quality and benefits of each hair extensions’ brand, before you will be able to effectively market your specialty hair extension services and products. They really are not all the same! If you do not currently offer hair extensions in your salon, take the time to investigate these companies, while researching what comprehensive marketing, advertising and PR support they may be able to share with you. If you already do have hair extension services in your salon, make sure that your manufacturer and distributors are supporting you with both national and localized education as well as marketing programs.

Hair Extension Techniques ~ Clip On, Sticker & Fusion Bonds: You need to learn about all of the best hair extension application techniques and variables available, so that you may properly educate each of your clients. With all of the recent national media attention, most every woman understands clip on and adhesive hair pieces as well as the bonded hair extensions today. They are easy, inexpensive and temporary solutions with extremely competitive pricing. Many clients buy these synthetic hair clip-ons at their local drug stores, beauty stores and discounts stores, so you should not want to compete at that type of lower quality discount retail level.

Your hair extension consultations should begin with an explanation of the differences between clip-on, bonded and adhesive sticker techniques as well as the various warm and cold fusion hair extension bonding techniques. There are certainly plenty of options with synthetic versus human hair qualities as well as with a variety of hair extension equipment and bonding techniques. It usually stands to reason that the more expensive the equipment investment, the better quality the hair and equipment are. For example, Di Biase Hair Extensions USA offers very exciting warm and cold fusion techniques. Cold fusion bonding machines specially apply energy that softens the 100% keratin bond, forming a strong, invisible and long-lasting hold. This occurs without using any heat, which is often the preferred method for attaching hair extensions to thin, colored or chemically treated hair. It’s safe to the hair and scalp of your client, while also safe for you and your fingers. The bonds are stronger and the service is heat free.

Education & Certification: Vikki Parman, CEO of Di Biase Hair Extensions USA, notes, “You really must take the time to become certified, so that you will be able to effectively perform and style your hair extension services while also learning how to best market them. Most professional hair extension companies offer one and two day certification classes as well as refresher and advanced workshop options. To be successful, you really must invest some of your time to educate yourselves and your clients. While researching the best available hands-on workshops, review each company’s website, background and media credentials. If you are already certified, you still really need to research reciprocity options, so that you will truly understand all of the products, techniques, advantages, benefits and options – if and when you determine to switch hair extension companies.”

Hair Extension Marketing Basics: It’s time to become respected as one of `THE top hair extensionists’ in your town, through a well supported marketing, advertising and PR campaign. If you already offer professional salon hair extensions, you now need to ensure that your local community knows this. Properly marketed, hair extension artistry will definitely make you and your salon highly respected. It will enhance staff and client recruitment. It will also make you much more profitable. You will need to create an annual hair extension marketing plan that is complete with advertising, promotions, printed merchandising materials, special events and media relations.

Hair Extension Brochures & Service Menus: Besides your traditional salon service menu, you should add one full section on your professional hair extensions. Like specialty haircolor services, consider creating a separate menu dedicated to your professional hair extension services and expertise. This menu should explain the many benefits, options and variables with your professional salon hair extensions. It should explain what to ask for, what to expect and how your client’s should take care of their new hair extensions at home between salon visits. Show off some of your best before and after hair extension makeover photographs.

Service & Pricing Strategies: There really are so many variable options to consider, when consulting with your clients. You may want to start with a portion of their heads while adding multi-dimensional haircolor highlight or lowlight accents. We recommend that you do not try to ‘sell’ hair extensions to someone. Take your time by analyzing all of each client’s personal needs and haircare desires during your preliminary haircare consultations. Determine their current haircare challenges. Offer customized hair extensions as the perfect solution to their personal hair challenges, whether it is for length, volume, texture, body or highlights. For example, if they want permanent haircolor and highlights, yet do not want bleach you can safely add multi-dimensional haircolor with hair extensions. If they have short hair, yet need long hair for a special event, prom or their wedding, you will still have the solution.

Do not worry about anyone else’s hair extension service prices. You should price your hair extension services in a competitive manner like you do for your haircuts and haircolor. By being competitive, you should offer a premier price, if you are one of the best or only hair extensionists in town. You really do not need to offer low prices or discounts with hair extensions. Do not try to undercut anyone else. You really need to value your premier hair extension products, your time and to respect your own talents.

Today, a full head of professionally bonded human hair extensions by a salon professional may be offered at anywhere from $1200 to $5500+ across North America. The reality is that an average full head of salon facilitated hair extensions today should sell between no less than $1500 to about $2000. Many salons are currently at the $1500 to $2000 price. $800 to $1000 is really much too cheap, when you consider the actual costs of the hair, the required equipment, educational certifications, inventory, your personal artistry, marketing support programs and most importantly the value of your time. There are many top hair designers that sell their haircuts at $65 to $85, haircolor highlights at $150 to $250 and their hair extensions at $2000 to $3500+. Today, many professional salon hair extensionists make well over $100,000 to $200,000 by specializing in this popular service. The choice is yours! Do you want to be respected as one of the best experts at hair extensions … or just another hairstylist who occasionally offers this as an extra service. Make a statement!

We strongly suggest that you promote your hair extension services at full price. If desired, you may want to offer a $100 or $200 gift certificate discount towards any new first-time full head of hair extensions. You can also offer a ‘Gift With Purchase’ by offering a large gift of professional home haircare products, tools and special hair extension safe hairbrushes with any full head of hair extensions. Cross market a discount on your hair extensions with gift card sales for other salon and spa services.

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Hair Extension Myths Revealed

As seen in Estetica Magazine

For years, salon clients have believed in the myth that hair extensions are too pricey, celebrities wear them and only the wealthy can afford the luxury of hair extensions…

Vikki Parman, hair extensionist educator and co-founder of Di Biase Hair Extensions USA addresses how professional hair extensions have evolved and become more economical than most clients believe!

A Thing Of The Past: Believe it or not, clients believed the myth that hair extensions were unaffordable. Years ago, it was true that hair extensions were expensive. Hairstylists used to charge $3,000 to $8,000 for a full head of hair extensions. Hair extensions are now becoming much more common, so the options and prices for hair extension services have dropped. There are more hairdressers that want to learn how to apply hair extensions and there are more professional hair extensions to choose from. As they grow more popular, they have become more competitive, especially with hairstylists vying for new clients. The price for salon hair extensions has been drastically reduced because of the popularity and the budding client race. Currently, a partial head to a full head of hair extensions may only cost a client from $500 to $2000, which is much more affordable for clients on a budget.

Split The Application Process In Two: It is important to remember that as hair extensionists, we are providing a valuable service. Work and communicate with your clients. Find out if they will need a full head of extensions or if they will only need the application on the sides or top of the head.  Hair extensionists can perform a one-half head application and only charge for that half hair extension application. Instead of having your clients pay for a full head extension service all up front, you can add to the volume, length or highlights over several installations. That way, you will also keep them as a happy client by having them return on a regular update basis for your services. Plus, this reduces the sticker shock for the clients when they realize that the payment does not have to be in one large payment.

Single Drawn Versus Double Drawn: Hair extensions are sold by grams and by weight. So, when a hairstylist uses single drawn hair extensions, the client will not be paying as much because there are shorter hairs in the single drawn hair. Your costs can be cut by purchasing the single drawn hair extensions. Single drawn hair extensions are better to wear, easier to blend and they will give the hair proper weight distribution. This type of hair is better for the follicle and is healthier because of its lightweight. Clients will not pay as much as they would with the double drawn extensions, which has a premium cost. The double drawn hair reduces the volume, due to the fact that it is all one length and it is a heavier hair. The double drawn hair extensions may also damage natural hair due to the weight. The single drawn hair is healthier, because of the weight distribution. Lighter hair is what you want in the salon application process.

Esthetically, clients will like the feel of the heavier double drawn hair and think that it looks beautiful. Just by touching their hair, they may not understand what good hair is and what bad hair is. If it feels good right after installation, this does not necessarily mean that it is good hair. They may not understand the science behind it, how the hair is collected and if it is processed correctly. When I teach a class, I educate my hair extensionists to understand what they are buying and how to best use it on each of their clients.

Tape-In Method: A temporary hair extension application is a quick process. For the sticker hair or any tape-in hair, it only takes about an hour for installation plus  the time it takes  to cut and style their hair. This tape-in hair extensions are just as expensive. However, the big benefit is that it can be reused two to three times. The entire application process is fast. Since it does not take very long, you will not need to charge as much money for this service. The tape-in method is not for everyone. Fine and fragile hair should not wear the tape-in hair extensions, because it is a bit heavier and it may apply too much pressure to the follicle, resulting in breaks or damage.

Join The Extended Revolution! Di Biase Hair Extensions USA offers a wide variety of 100% human Remy hair extensions with bonded, adhesive and clip-in application techniques. For more information on Di Biase Hair Extensions USA as well as their certification workshops, introductory kits and products, call 248-885-4748 or email: Info@DiBiaseHairUSA.com. Visit: www.DiBiaseHairUSA.com

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Hair Extensions for Your Wedding Day.

Every bride wants to look beautiful on their wedding day. From the dress to makeup and hair, every detail is important. There is no better time to try hair extensions than for your wedding- They are the perfect solution to get the look you want for your special day.

Many brides desire to have long hair for their wedding day so they will grow it for months in advance. Those who have a hard time growing out their hair may be left with thin straggly hair that looks like its in need of a haircut. Hair extensions can be a great solution to anyone who wants to add thickness and/or length to their hair for their wedding. Di Biase Hair Extensions USA offers temporary clip-in hair extensions and more permanent solutions such as sticker hair and fusion extensions. They are a perfect solution for creating an amazing wedding hairstyle!

Wedding Hair

Beautiful wedding hairstyles can be achieved with the help of hair extensions.

Clip Ins

Di Biase Clip in Extensions are a great option for people who don’t want a commitment to hair extensions- they can be applied and removed whenever they want. They are also quick and easy to apply without the help of a stylist. If properly taken care of, clip in extensions can last for years.

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Cost- $299 for a full set.

Sticker Hair

Di Biase Sticker Hair is a great option because they can be applied quickly by your stylist in less than an hour. Your stylist will apply the hair by removing an adhesive strip and applying the adhesive to the normal hair. It’s removed by applying a solution and sliding the extension off.  They can also be worn for 1-2 months and with proper care, they can be reused 3 times; Your stylist will just need to remove and reapply the adhesive tape.

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Cost- $600 and up (average price).

Fusion Hair

Di Biase Fusion Hair Extensions are a great option for someone who wants their extensions to be more permanent- they can last 4-6 months if properly taken care of. They are a great choice for women with thinning hair because the bonds are small and lightweight. Fusion hair is applied on a lock by lock basis. The lock consists of multiple strands of hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair with the use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions are seamless and versatile so the hair can be worn in an up-do without the bonds showing.

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Cost- $800 and up (average price).

Visit Di Biase Hair Extensions USA  or email info@dibiasehairusa.com for more info or to find a stylist near you!

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How to Prevent Hair from Frizz

howtopreventfrizz

Is the humid weather causing your hair to frizz up? Here’s a few tips on how to keep hair smooth and frizz free.

What causes frizz? When hair is dry and porous it craves moisture. It will act like a sponge and absorb moisture from the air. The moisture in the hair changes the hydrogen bonds which are responsible for holding styled hair straight or curly. When moisture is added- the hydrogen bonds break. The hair will swell up and its natural state will be seen. Now all that time you spent straightening or curling your hair was pointless. The best thing to do to prevent humidity from wrecking your hairstyle is to add products to the hair that will provide a protective barrier against the humidity.

  • Shampoo and condition hair with products designed for smoothing out the hair. I love Pureology super smooth shampoo, conditioner and treatment masque.  Its sulfate free, gentle and contains soothing oils of Camellia, Sesame, and Shea Butter. Once a week, apply the deep conditioner to the hair. First towel dry the hair, then apply the product- wait 5 minutes and rinse with cool water.  If your hair is fine or thin- try not to get too much conditioner on your scalp- focus mainly on the ends so hair is not weighed down.
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    Pureology Super Smooth

  • Before blow-drying your hair, apply a product that contains ingredients like silicone, dimethicone, or argon oil. (These ingredients repel water). Section the hair in 3 sections before applying the product to make sure it is evenly distributed. I love Kerastase Nutritive Oleo-Relax.  It contains anti frizz ingredients that work well with keeping the frizz down. These ingredients also protect the hair from heat damage from the flat iron or curling iron.
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    Kerastase Oleo-Relax

    • After styling the hair. Apply a finishing spray. I love Big Sexy Hair’s Weather Proof. It’s a high-performance humidity resistant spray that contains polymers that, when sprayed on hair, create a shield of protection against humidity.  Watch out for hairsprays with too much alcohol content.  Too much alcohol can cause the hairs cuticle to swell up- making it easier to become frizzy. Moroccan Oil’s hairsprays are also great for frizzy hair.
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Big Sexy Hair’s Weather Proof

  • Get a keratin treatment. Keratin treatments are a perfect remedy for anyone with fly-aways, frizz, or curly hair who likes to wear their hair straight. This treatment makes it easier to blow dry the hair straight and will save a lot of time when styling.  The stylist will apply keratin to the hair (keratin is found naturally in the skin, nails and hair) and will seal it to the hair with the use of a flat iron. The keratin will coat the hair protecting it from any type of frizz causing humidity. The treatment will last about 3 to 4 months.
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How to Get Rid of Damaged Hair

getridofdamagedhair

Hair that has been over processed by color, perms, and heat styling tools can cause hair to feel dry and straw like. This can make it difficult to maintain the length, health, and shine. Here’s a few tips to transform your tresses back into healthy shiny hair.

  • Change up your routine.- Play it safe when styling with the flat iron/curling iron. Always remember to use a heat protectant. Flat irons can heat up to 450 degrees. (That’s the temperature a cook will fry an egg, without some cooking spray that egg will burn to a crisp). Without protecting your hair with a heat protectant, it WILL burn and become dry and brittle. Use Redken Iron Silk, Moroccan Oil Heat Styling Protection, or Kerastase Thermique. These all are great heat protectants. Section the hair and apply the product making sure it is evenly distributed. It’s also important to set the temperature according to your hair type. If it is normal/thin, don’t go over 350 degrees.
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    Moroccan Oil Heat Protectant

  • Use caution when coloring your hair. Anytime the hair is lightened, it will damage it to some degree. If you have highlights and want to retouch them, make sure your stylist doesn’t go over what has already been lightened with the haircolor (unless you want to go lighter).
  • Although changing up your style can be fun, it can also be damaging if going from one extreme to another. For example, if your hair is brown and you decide to go blonde, it is usually an easy process and shouldn’t be too damaging…but lets say you decide to go darker again with hair color, then decide you are too dark and want to be blonde again…watch out cause your hairs going to feel like straw. So keep in mind not to change your color up drastically TOO often. Adding some colorful hair extensions can be a healthy alternative for changing up the color without chemical damage.
  • Brush your hair starting from the ends up to your scalp.
  • Try this at home conditioning treatment- First start out with a deep conditioner. Damaged hair lacks protein and moisture. You will need to use a deep conditioner that is packed with protein and moisture. ( Use Moroccan oil Intense Hydrating Masque or Kerastase Masquintense Treatment.) If you have hair extensions, try not to get any conditioner near the bonds of the extensions.
  1. Shampoo hair
  2.  Towel dry hair and apply Redken’s CAT protein treatment. This treatment contains patented taurine technology and cationic proteins to help reconstruct and prevent future damage without weighing down the hair. Spray the product evenly through hair. (the product will create a slight lather). Leave on for 5 minutes. Rinse and repeat if needed.
  3. Towel dry hair again, apply a deep conditioner. (Moroccan oil or Kerastase is recommended).
  4. Leave on for 15 minutes. TIP- After applying the treatment, clip up your hair and cover with a shower cap or a plastic bag. Wrap a towel around your head and use the blow dryer on HIGH heat to warm up your hair. Applying heat will open the hair’s cuticle causing the treatment to sink into the hair better.
  5. Rinse with cool water.

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Moroccan Oil Intense Hydrating Mask

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Redken Cat Treatment

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Kerastase Masquintense

You will need to change up your routine with styling your hair to make sure it stays healthy… Don’t use the flat iron/curling iron every day (try to use it 2-3 times a week at the most), apply argon oil to your ends/damaged areas to help keep moisture in your hair, use a dry shampoo in between shampoos to make your style last a day or 2 longer, and put a treatment on your hair once a week.

Remember, it is important to always use good quality salon brands. Even though they are more expensive, they will pay off in the long run by making a huge difference on the look and feel of your hair.