Category: Feature

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Get Fusion Certified on June 10th & 11th!

About the Class:

Get fusion application certified and an overview in Tape-In/Sticker and I-Tip extensions. Water tolerant & high quality, Di Biase extensions use a unique flat wrap technique to ensure virtually undetectable, flexible bonds that are exceptional in comfort and durability. The Di Biase Fusion class covers everything you need to know to get started as a fusion hair extenionist from washing, prepping, consultation and pre-cutting, to installation, post cutting and how to market hair extensions for the most profit. This class also goes over the technique for tape-in/sticker and i-tip extensions. Taught by a certified hair extension stylist, you will walk away with all of the skills and knowledge you need to get started with your own hair business.

Please note, if these dates do not work for you, please email info@dibiasehairusa.com or call us at (248) 489-8900 and we can set up a different training day for you.

About Fusion Extensions:

Fusion hair is applied on a lock by lock basis. Extensions come in packs of 20 locks, with a lock consisting of multiple strands of double drawn hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair (near the base of the neck) through use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions should last approximately 4-6 months and will eventually need to be replaced as the normal hair grows out.

The research carried out in the laboratory of Di Biase has always been the strong point of Di Biase Hair. Today, Di Biase boasts an innovative element that brings to the forefront the scientific expertise of the research team of the company: from the laboratory of Di Biase Hair comes the line “Hair Waterproof”. A new patented process that allows the bonds to be more tolerant of water from swimming and saunas. All fusion extensions come in 20 bonds per 1 pack of hair.

Fusion hair is available in different lengths: 12 inch, 16 inch, 20 inch, and 24 inch in straight, wavy and curly.

FAQs

What should I bring into the event?

  1. A thin metal tipped rat tail or highlighting comb
  2. A dozen each of small and large 1 prong type metal cutting clips
  3. An old pair of scissors or crafting nippers. (Michael’s & Joanne’s craft shears work great)
  4. Cutting comb
  5. Flat iron
  6. Scissors and razor for cutting hair on mannequin

PLEASE NOTE: This class is on BOTH Sunday AND Monday, from 10:00 am to 5:00 pm both days.

YOU MUST BE A BEAUTY STUDENT OR STYLIST TO ATTEND THIS CLASS.

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The Perfect Way to Introduce Di Biase Extensions in Your Salon!

Interested in getting started with hair extensions but not sure where to start? An intro kit is a great way to get a head start with all of the tools and supplies you need to get started as a professional hair extensionist. Check out the kits below to see what is included in each kit and feel free to get in touch with us should you have any questions!

I-Tip Kit

Everything a professional extensionist needs to complete I-Tip application and disassembly. Includes the following 3 tools:

Hook for Ring:

A hair extensionist must have for I-Tip extension application. With a hook on one end and a loop on the other, this tool makes it easy for stylists to apply I-Tip extensions on client’s hair. With a comfortable grip in the center and a durable sturdy base, you can quickly and effectively move through the application process.

Assembly Pliers:

After application of the bead with the hook for ring, use the assembly pliers to securely clamp the client’s hair in place using these assembly pliers. Only for use with I-Tip hair application. Disassembly pliers are required to remove extensions. 

Disassembly Pliers

To disassemble I-Tip hair, use these pliers to gently glide bonds out of hair for painless and damage free removal of extensions.

 

Click here to order kit.

Fusion Kit

Everything a stylist needs to get started with Di Biase fusion hair extensions! Kit includes:

  • Square black velvet box
  • All natural color ring with over 50 colors
  • Professional Di Biase extension hot tool
  • Keratin remover solution
  • Application pliers
  • Disassembly pliers
  • Circle spacers
  • 10 pieces of training hair

Plus 20% off your first order (up to 10 packs of hair.)

 

 

Click here to order kit. 

Tape-In Kit

Everything a stylist needs to get started with Di Biase sticker/tape-in hair extensions! Kit includes:

  • Apron with Di Biase Hair USA logo and pockets*
  • All natural color ring with over 50 colors
  • Sticker application pliers
  • Sticker remover
  • Two rolls re-application tape

20% off the first order (up to 10 packs of hair)

We recommend using 2-3 packs of 2cm hair hair and 1-3 packs of 4cm to complete one head of hair.

*Di Biase Hair USA apron not pictured

 

 

Click here to order kit.

 

Have questions? Contact us at (248) 489-8900 or email us at info@dibiasehairusa.com.

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Spotlight on Our National Beauty School Educators Allied Beauty

If you’ve ever sat through a certification class where you’ve struggled to stay focused, then you know the importance of a great educator. Cosmetology schools across the country are always on the lookout for the most useful information to provide their students.  While honest and worthwhile certification can be hard to find, we want to take a second to applaud the team who truly go above and beyond what a stylist ordinarily expects in class. The incredible instructors at Allied Beauty Educators are the nationwide education team that provides thousands students a year the opportunity to learn hair extensions. Specializing in cosmetology school education and traveling coast to coast, Allied is a nonstop force that encourages stylists to step out of their comfort zones and experiment with different hair extension techniques. Allied uses Di Biase hair extensions to teach proper application techniques and instructs students on how to perfect their craft. With follow up classes, marketing techniques and individualized attention, Allied students can go out into the world confidently and with a passion for extensions that shines in their work.

Allied Beauty Educators is the real deal. The hands on training program they have designed is born of real world experience and a passion for teaching and encouraging people. They strive to empower future stylists not only with practical skills but also self-confidence and enthusiasm. They have trained in some of the finest schools and academies in the Eastern U.S. and are building relationships coast to coast.

We sat down with Maria Picard, head educator at Allied Beauty who helped us understand the company a bit better and everything that goes into a cosmetology school class.

How did Allied Beauty get started?  Allied Beauty Educators was founded in 2011 as an independent advanced learning company. “Every advanced learning course I took seemed like an elaborate sales pitch that I actually had to pay money to hear.” Maria says. “I always came away from those classes thinking that I had to buy whatever inventory or starter package the instructor was selling in order to complete my training and I thought I could ONLY use the brand of product that I was “trained” to use. My first few hair extension jobs were not without their challenges. I quickly figured out that my training had some holes in it!” So, with help and advice from her family, Allied Beauty Educators was born. Maria’s mother Michelle, an experienced lecturer and educator, works in the company as well. “Right now our focus is on hair extensions and all that goes along with that segment of our industry.” says Michelle. “Maria is quite an accomplished extensionist and actively services clients from all over. Sometimes I have to re-arrange our training and travel schedule to allow for her busy retail business. I think that fact alone legitimizes us as a superior training company. We are always up to date with the most current processes, products, and retail trends. In other words, we practice what we preach.”

What is the history of the brand? After college was over and done, Maria saw the strong need for good education in the beauty industry! She constantly saw her friends and family receive poor hair extensions applications in their hair! She went right into beauty school, and graduated with a vision of changing the hair extension education in the cosmetology industry.

What is your favorite part about teaching? Maria absolutely LOVES connecting on a deeper level with the students and stylists. She loves to see how happy they are to be advancing their cosmetology careers by taking he hair extension certification class. Their smiles puts a smile on her face!

For someone interested in taking a class with Allied, what can they expect to get out of a class? You can expect to get the BEST education. This certification class is filled with hands on application, personal hair extension advice, and long term support from the Allied Beauty team! You will not leave the class lacking confidence! You will feel confident, and ready to do extensions!

What is the best tip you can give to someone who is still a beginner at extensions? The biggest tip that we can offer anyone who is still a beginner is PRACTICE PRACTICE PRACTICE!!!!! It is extremely important that you are always fine tuning your technique, and always utilizing Maria and her team for advice! We also encourage everyone to take the free refresher courses that we offer anyone who has already taken a course 🙂

If you are interested in pursuing education with Allied Beauty, please contact them at the addresses below.

Email: alliedbeautyeducators@gmail.com

Phone: 508-397-9714

Online: www.alliedbeautyeducators.com

Allied Beauty’s Promise to Their Clients:

WE PROMISE TO ALWAYS BE PUNCTUAL, COURTEOUS, AND RESPECTFUL OF YOU, YOUR STAFF, AND YOUR FACILITY. WE WILL ALWAYS DO OUR BEST TO ADD VALUE TO YOUR SCHOOL OR ACADEMY IN THE EYES OF YOUR STUDENTS SO THEY WILL REMEMBER THEIR DAYS WITH YOU IN THE BEST POSSIBLE WAY AND SPEAK HIGHLY OF THEIR EXPERIENCE WITH YOU. WE WANT YOU TO BE SO PLEASED WITH US THAT YOU WILL OFFER OUR TRAINING TO EVERY CLASS.

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Di Biase Pro Tip: Get Your Dream Hair in Your Sleep!

While having hair extensions provides clients with confidence and beauty, there are a couple of home care responsibilities that you need to remember. If you want your client to have a good hair extension experience and have them coming back again and again, it is crucial that they know how to properly take care of their hair.

Picture this scenario: You just spent a few hours putting in an amazing set of fusion hair into a client who is new to extensions. She is ecstatic and promises to take very good care of her new set of extensions. In a couple weeks, she travels to a lake and spends the day swimming and relaxing with friends. Throughout the day, she makes sure to run her hands through her hair to prevent it from tangling. Once she gets home, she immediately combs through her hair, showers with the right products and goes immediately to bed afterwards. She then calls you and says her hair doesn’t feel the same and doesn’t understand whats going on.

What happened? Can you spot the mistake?

In order to best prolong the lifespan of your hair extensions, it is crucial to make sure you take the important steps to take proper care during not only the day time, but also when you sleep. Although this client did the right thing throughout the day, because she went to bed with wet hair AND left it down, she is more than likely going to cause damage to her hair. Repeat this process a few nights and you have a recipe for matted hair.

The proper thing to do after the day at the lake would have been to either allow the hair to air dry or blow dry it. After this, putting the hair in a light braid or a low ponytail is ideal to allow the bonds to relax and the hair to get a rest after the day. Don’t forget to repeat this to your clients and make sure they know the steps they need to take in order to best take care of their hair at all times! We also have a home care guide that is available for your use when necessary.

If you have a tip you’d like to share with the Di Biase community or have any other questions about Di Biase extensions, please send it in to media@dibiasehairusa.com or call us at (248) 489-8900.

Featured image: Mekayla Eppers, Mrs. America 2018

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Fifty Shades of Brown Hair Extensions!

Need some inspiration for brown hair looks? Looking to change your hair up for the upcoming Spring months? It’s easy to achieve virtually unlimited looks with Di Biase hair! From filling in a patch in your hair, adding fullness and volume to a short cut, adding low lights, the options are limitless.

Di Biase offers a variety of brown tones that can be added to almost any type of hair your client has. Check out all of the looks below for fresh inspo!

 

All hair below is done using Di Biase extensions.

 

Colors of the world... spice up your life! Before and After by Kristin Edens at Lisa Marie's salon in Waterford, MI. #redhairdontcare #spicy #beforeandafter #stylistlife #lisamaries #behindthechair

Spotlight on this fabulous before and after transformation by Suzan from Salon Michelle! #beforeandafter #behindthechair #hairbysueee

Stylist spotlight on these wavy brunette extensions done by @theblondeorchidsalon in Palmetto, FL. Tag #DiBiaseHairUSA to be featured next week! #dibiaseextensions #stylistspotlight #salonhair #extensionhair #dibiasehairusa #hairenvy
Who says you can't have it all?! Length, shine and vibrant color is all possible with Di Biase hair extensions! Look by Nina at @salonbluhair. #salonblu #transformations #lovewhatyoudoThat moment you create something magical using tape-in extensions 😍 Stylist Spotlight on this #regram by @sierrasstyle at Blue Bird Salon. #bluebirdsalon #SLOsalon #hairextensions #extensionlook #lovewhatyoudo #hairgoals
@stevijadehair at @yourhairsalon showing us that extensions aren't all about length - they can be added for thickness and fullness as well! #transformations #dibiasehair #dibiaseextensions #longhair #brunette #stylistspotlight
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5 Tips to Boost Hair Extension Sales

1. Advertise on Your Website

  • Online visibility is everything. Make it easy for clients to find your extension services by creating a dedicated page for your extensions, including before and afters, on your salon website. By doing this, you are separating the extension services, giving it an exclusive feel and drawing more attention to the service. If you don’t know how to build a website, there are lots of helpful sources that make it easy to create and populate a page with relevant content. Sites such as Wix.com allow anyone to quickly and easily create a website without having any web experience. After you make your website, take it to the next level by adding your social media pages. If you don’t have social media, take a look at the next tip.

2. Utilize Social Media

  • The first thing that people do when they find out about your salon is look you up online, making attractive social media pages critical to promote new business. At a minimum, create a Facebook and Instagram page with your salon logo and contact information so clients can easily locate you and find out what your salon is all about. When you have created this, populate the page with before and afters, videos, client selfies and any other content that showcases the services that you offer.

3. Use Advertising Materials In Or Near Your Salon

  • When you have a client in your chair, use the opportunity to show them how amazing hair extensions can be. Have a brochure or flyer nearby that is easily displayed and can pique the interest of your client without having to do any extra work. Another example would be to have a slideshow or hair extension video playing on salon screens. Displaying signage, banners, posters or flyers in the salon are all great ways to attract those already in or near your salon. If your salon is on a busy street, put something on the windows so that people on foot are immediately attracted to what your salon has to offer. Try utilizing a variety of materials to see what works best for your salon.

Featured image: Gina Ralston at Belleza Salon of O’Fallon MO uses a Di Biase decal on her car to advertise Di Biase extensions on the go! This is a great example of utilizing marketing materials anywhere you are. You can order Di Biase marketing materials by contacting us at info@dibiasehairusa.com.

4. Offer Promotions and Discounts

  • Once you have someones interest, draw them in fully by offering an exclusive deal on extensions. Percentage discounts, free products and discounted services are all common discount methods that help to bring clients in. Use specials and discounts to your advantage by advertising them on your website and social media pages and giving people a reason to talk about your salon.

5. Don’t Underestimate the Power of Word-of-Mouth

  • Encourage those who do have extensions to share them with their friends and family. A great way to spread the word is simply to get people talking! Wherever you go and whatever you do, talk about your extensions, especially if you wear them yourself. Hearing and seeing great hair will get others excited about hair extensions and having them want extensions for themselves!

For more information and a more in depth look on how to reach a wider audience, click here to access an article from Di Biase COO, Dale Aho who gives tips on “Making Your Hair Extension Business A Profit Powerhouse.” Have your own tip or something you wanted to share with stylists who are looking to bring in more business? Comment below with what has worked for your salon!

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“There’s nothing more rewarding than giving someone themselves back.” January 2018 Stylist Feature

I’ve been in the industry for 20 years and I’ve been working with hair extensions from very early on. I am always delighted by the quality of hair and variety of methods available from Di Biase.

I have so many stories from my time behind the chair. My very first full head hair extension client had a pixie cut and wanted hair down to her waist. Knowing what I know now I would never have recommended hair extensions but at the time I was determined to show off my new skill set. 450 fusion strands and 8 hours later I had created one of my biggest client transformations as a stylist. Of course, that pales in my mind next to the experiences I’ve had transforming cancer survivors and alopecia sufferers. There’s nothing more rewarding than giving someone themselves back.

My biggest tip for stylists starting into the world of hair extensions is to start small. Don’t do what I did. That first head was the most frustrating experience I’ve ever had with hair extensions. Starting with smaller applications for color or thickness allows you a bit more wiggle room for learning as you go.

The best marketing strategy I’ve come up with so far is encouraging my existing clients to be more open about wearing hair extensions by creating a referral program to reward them. Great hair extensions don’t show so it’s not like people are walking up and asking where they got them done. Many clients don’t want anyone to know they wear hair extensions. The fact remains that word of mouth is the most effective means of gaining new hair salon clients and this is a way of getting them to spread that for you.

Featured Image Caption: One of Christine’s many extension before and after’s! Di Biase offers fusion, tape-in/sticker, i-tip and clip in extension options that fit everyone and every lifestyle.

Name: Christine Rinehart

Salon Name & Address: Elany Image Salon & Day Spa, 8091 Alban Road, Springfield, Virginia 22150

Find out more about Christine at ElanyImage.com and ChristineRinehart.com!

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!

 

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Stylist Feature: Marie Arsenault at A Little Hair Salon

Marie Arsenault Di Biase Transformation

One of my clients, Sue, was with her friend one night when they had one too many drinks and decided it would be a good idea to cut her hair. Well 5 uneven inches later, Sue had a cheekbone length bob! Sue walked into my salon as a new client and was completely mortified about her hair. That’s when I suggested Di Biase hair extensions. I knew that they would allow her to have long hair again and help her feel much better. We made the appointment, and the rest is history. After that, there was no more haircuts from the “friend” and she has her length back. The following is an after picture of Sue’s hair.

Thank you to Di Biase for giving me the tools and education to help Sue feel more confident!

Marie at A Little Hair Salon

Contact Information: A Little Hair Salon, 173 Pleasant St. Leicester, MA 01524

Phone Number: 508 615 5137

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!

Story submitted by Stylist Marie Arsenault of A Little Hair Salon in Leicester, MA.

 

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Hair Breakage? Read About An Untapped Solution For African American Hair

It’s not uncommon for women to experience breakage caused by wearing weaves. However, when Deborah J. Smith discovered that hair extensions were an option for her, she wanted to investigate if this was truly an answer to her prayers. Deborah is a Gifted Medium/Psychic, Shamanic Intuitive, Ordained Minister and Pranic Healer whose busy schedule frequently takes her all around the world. Feeling situations and people out is her specialty, so when she took the path of Di Biase, she trusted that her gut steered her the right way. Because Deborah is always on the go, she wanted something that could be easily managed but also look incredible at the same time. Why hair extensions over a weave? Read her story below and see why she decided to go down an nontraditional path for an out of this world solution.

 

Before Extensions

What is your natural hair texture?

Naturally, my hair is very kinky, extremely curly and thick.

 

How did your hair feel before extensions vs. after extensions?

Before I wore hair extensions, my hair would always be damaged from wearing weaves.  It would be thinning and breaking off constantly! Now, my scalp can breathe and it’s not “tight” feeling anymore.

How long have you been getting extensions for?

For about a year now, I’ve used both tape-in and fusion hair extensions.

Why do you prefer having fusions extensions in over a traditional weave?

The best part about having extensions is that they are extremely breathable and versatile, so I can put my hair into different hairstyles. I can do a ponytail, part it, wear it up, swim in it, sleep comfortably and wash it like normal. Because extensions lay flat, they’re not noticeable to anyone. The extensions seem to last longer and I can use the products I need without worrying that they will get damaged. Not only that but the extensions hold product longer. It’s like having my own hair without having it tightly braided to my head!

After Di Biase extensions

No matter what the quality of the hair in a weave, it always felt stiff, like having a helmet on your head, which was horrible during the sweltering summer months. You feel the stiffness all throughout your hair, not just your scalp so having extensions makes a world of difference.

How does having the extensions make you feel?

Hair extensions make me feel a lot sexier. When anyone touches my hair, they can’t feel the extensions so I can be confident anywhere I go.

What would you say to African American women considering extensions?

I would absolutely recommend for all women to give extensions a try. There is a fear that it’s just for white women and African American women think that it wouldn’t hold to their hair when it’s actually an ideal solution for a problem many of us have.

In reality, extensions are much more comfortable and last much longer than weaves. Because I travel, I don’t have to worry about continual maintenance and can wash and style like normal. You can do so many different things with extensions from wearing it wavy to straight and everything in between. So it’s definitely something that all women need to try!

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National MMA Fighter Competes Wearing Di Biase Hair Extensions

National MMA Fighter Competes Wearing Di Biase Hair Extensions

UFC 218
Amanda is wearing Di Biase Fusion Extensions. Photographer: Shi Lessner. Hairstylist: Melissa Blosser at Teresa’s Salon & Spa in Brighton, MI.

Amanda Bobby Cooper – Show Number – UFC 218

We sat down with Pro MMA Fighter, Amanda Bobby Cooper to talk to her about what it’s like to be a fighter with hair extensions. Amanda wears Di Biase fusion extensions put in by stylist Melissa Blosser from Teresa’s Salon in Brighton, MI. We wanted to find out how hair extensions have helped her in the ring and what it means to her be a female fighter. Amanda will be competing in UFC 218 on December 2nd at Little Caesars Arena in the Strawweight Class.

How long have you been fighting for? How did you get started with UFC?

Growing up, my dad was a boxer and he got my two older sisters into boxing, so I’ve been around it my whole life. Then when I was in 6th grade, this girl pushed me, and I didn’t do anything. I talked to my dad about it afterwards and decided that I never wanted to feel helpless ever again, so I started boxing. Although I’ve never had a fight outside of the ring, I knew that I needed to learn to defend myself.

I was a two-time golden gloves Michigan champion in 2010 and 2011. Then my dad convinced me to start MMA in 2011. He basically called and told me that he signed me up for a match and I jumped right in. That first match, I knocked the girl out. It was totally different from boxing and I loved it. I had 11 amateur fights and then became an MMA Pro Fighter in 2014.

In 2016 I was on a reality show called The Ultimate Fighter Season 23. I was a finalist but then lost in the final round. Although it was crazy and stressful at times, I’m glad I had the experience. Throughout my years, I’m most proud of the personal growth and changes that I’ve been though. I tried other things, but nothing made me as happy as being in the ring.

What is it like to be a fighter with hair extensions?

Since day one, I’ve always trying to promote being a girly girl that can step inside the cage and fight well. On a day to day basis I feel pretty boyish, but when I go out to my fights, I want to be beautiful so having hair extensions really helps with that. It shows the young girls watching that you can be both tough and feminine at the same time. My coach Tim Farr always says that fighting well starts with looking good, or “Look good, feel good, fight good.” That’s why you must be confident with the way you look.

How has getting extensions helped your hair?

Because I’m in the gym all the time, my hair is sweaty and up in a ponytail for most of the day. Before I had extensions, it was open to breakage but since I’ve had extensions in, they’ve been protecting my natural hair. It’s almost like the hair extensions save my hair from the damage. Each time that I’ve worn them and especially within the last 6 months, my hair has improved overall. Lengthwise it has grown out, and it’s become fuller. Before extensions, my hair was broken, and I had patches that were missing but now its healthier and longer than ever before.

What’s your favorite part about having hair extensions?

My favorite part about Di Biase extensions is that they are so versatile. I’m always wearing gym clothes so when I go out, I finally get to put my hair down, literally! It makes me feel like I can be two different people. I love to wear my hair down and curly and show it off. I feel beautiful with them.

What do you want people to think when they see you train and fight in the ring?

More than anything, I want people to be entertained. I want people watching to be impressed with the amount of skills and heart it takes to be a top-level fighter. However, I don’t need to prove to anyone that I’m tough, I know I am, so I fight to prove that the other girl isn’t tough. It’s heart that truly wins fights.