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Spring 2018 Promotion at Di Biase

Refer a Stylist and Get a $100 Credit!

Are you a current Di Biase stylist but know someone who wants to get certified? Get paid to forward them to a certification class and receive a $100 credit towards Di Biase hair or products when they purchase the class in full!

This is a great opportunity for stylists who might know others in the hair industry and walk to help them get their foot in the door of the extension world. Please note that stylists must mention your name when signing up for the class. Want to learn more about the class? Read more information below and click the link to register!Class Deal – Buy one class, get one class half off

About the Class:

Get fusion application certified and an overview in Tape-In/Sticker and I-Tip extensions. Water tolerant & high quality, Di Biase extensions use a unique flat wrap technique to ensure virtually undetectable, flexible bonds that are exceptional in comfort and durability. The Di Biase Fusion class covers everything you need to know to get started as a fusion hair extenionist from washing, prepping, consultation and pre-cutting, to installation, post cutting and how to market hair extensions for the most profit. This class also goes over the technique for tape-in/sticker and i-tip extensions. Taught by a certified hair extension stylist, you will walk away with all of the skills and knowledge you need to get started with your own hair business.

About Fusion Extensions:

Fusion hair is applied on a lock by lock basis. Extensions come in packs of 20 locks, with a lock consisting of multiple strands of double drawn hair joined together by a thin keratin bonding strip. The stylist will individually attach each lock to the client’s hair (near the base of the neck) through use of heating pliers (hot tool) applied to the keratin bond. Fusion extensions should last approximately 4-6 months and will eventually need to be replaced as the normal hair grows out.

The research carried out in the laboratory of Di Biase has always been the strong point of Di Biase Hair. Today, Di Biase boasts an innovative element that brings to the forefront the scientific expertise of the research team of the company: from the laboratory of Di Biase Hair comes the line “Hair Waterproof”. A new patented process that allows the bonds to be more tolerant of water from swimming and saunas. All fusion extensions come in 20 bonds per 1 pack of hair.

Fusion hair is available in different lengths: 12 inch, 16 inch, 20 inch, and 24 inch in straight, wavy and curly.


What should I bring into the event?

  1. A thin metal tipped rat tail or highlighting comb
  2. A dozen each of small and large 1 prong type metal cutting clips
  3. An old pair of scissors or crafting nippers. (Michael’s & Joanne’s craft shears work great)
  4. Cutting comb
  5. Flat iron
  6. Scissors and razor for cutting hair on mannequin

Please note, if these dates do not work for you, please email or call us at (248) 489-8900 and we can set up a different training day for you.

Click here for class schedule and to register for your seat! 

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The Perfect Way to Introduce Di Biase Extensions in Your Salon!

Interested in getting started with hair extensions but not sure where to start? An intro kit is a great way to get a head start with all of the tools and supplies you need to get started as a professional hair extensionist. Check out the kits below to see what is included in each kit and feel free to get in touch with us should you have any questions!

I-Tip Kit

Everything a professional extensionist needs to complete I-Tip application and disassembly. Includes the following 3 tools:

Hook for Ring:

A hair extensionist must have for I-Tip extension application. With a hook on one end and a loop on the other, this tool makes it easy for stylists to apply I-Tip extensions on client’s hair. With a comfortable grip in the center and a durable sturdy base, you can quickly and effectively move through the application process.

Assembly Pliers:

After application of the bead with the hook for ring, use the assembly pliers to securely clamp the client’s hair in place using these assembly pliers. Only for use with I-Tip hair application. Disassembly pliers are required to remove extensions. 

Disassembly Pliers

To disassemble I-Tip hair, use these pliers to gently glide bonds out of hair for painless and damage free removal of extensions.


Click here to order kit.

Fusion Kit

Everything a stylist needs to get started with Di Biase fusion hair extensions! Kit includes:

  • Square black velvet box
  • All natural color ring with over 50 colors
  • Professional Di Biase extension hot tool
  • Keratin remover solution
  • Application pliers
  • Disassembly pliers
  • Circle spacers
  • 10 pieces of training hair

Plus 20% off your first order (up to 10 packs of hair.)



Click here to order kit. 

Tape-In Kit

Everything a stylist needs to get started with Di Biase sticker/tape-in hair extensions! Kit includes:

  • Apron with Di Biase Hair USA logo and pockets*
  • All natural color ring with over 50 colors
  • Sticker application pliers
  • Sticker remover
  • Two rolls re-application tape

20% off the first order (up to 10 packs of hair)

We recommend using 2-3 packs of 2cm hair hair and 1-3 packs of 4cm to complete one head of hair.

*Di Biase Hair USA apron not pictured



Click here to order kit.


Have questions? Contact us at (248) 489-8900 or email us at

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Di Biase Pro Tip: Get Your Dream Hair in Your Sleep!

While having hair extensions provides clients with confidence and beauty, there are a couple of home care responsibilities that you need to remember. If you want your client to have a good hair extension experience and have them coming back again and again, it is crucial that they know how to properly take care of their hair.

Picture this scenario: You just spent a few hours putting in an amazing set of fusion hair into a client who is new to extensions. She is ecstatic and promises to take very good care of her new set of extensions. In a couple weeks, she travels to a lake and spends the day swimming and relaxing with friends. Throughout the day, she makes sure to run her hands through her hair to prevent it from tangling. Once she gets home, she immediately combs through her hair, showers with the right products and goes immediately to bed afterwards. She then calls you and says her hair doesn’t feel the same and doesn’t understand whats going on.

What happened? Can you spot the mistake?

In order to best prolong the lifespan of your hair extensions, it is crucial to make sure you take the important steps to take proper care during not only the day time, but also when you sleep. Although this client did the right thing throughout the day, because she went to bed with wet hair AND left it down, she is more than likely going to cause damage to her hair. Repeat this process a few nights and you have a recipe for matted hair.

The proper thing to do after the day at the lake would have been to either allow the hair to air dry or blow dry it. After this, putting the hair in a light braid or a low ponytail is ideal to allow the bonds to relax and the hair to get a rest after the day. Don’t forget to repeat this to your clients and make sure they know the steps they need to take in order to best take care of their hair at all times! We also have a home care guide that is available for your use when necessary.

If you have a tip you’d like to share with the Di Biase community or have any other questions about Di Biase extensions, please send it in to or call us at (248) 489-8900.

Featured image: Mekayla Eppers, Mrs. America 2018

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Fifty Shades of Brown Hair Extensions!

Need some inspiration for brown hair looks? Looking to change your hair up for the upcoming Spring months? It’s easy to achieve virtually unlimited looks with Di Biase hair! From filling in a patch in your hair, adding fullness and volume to a short cut, adding low lights, the options are limitless.

Di Biase offers a variety of brown tones that can be added to almost any type of hair your client has. Check out all of the looks below for fresh inspo!


All hair below is done using Di Biase extensions.


Colors of the world... spice up your life! Before and After by Kristin Edens at Lisa Marie's salon in Waterford, MI. #redhairdontcare #spicy #beforeandafter #stylistlife #lisamaries #behindthechair

Spotlight on this fabulous before and after transformation by Suzan from Salon Michelle! #beforeandafter #behindthechair #hairbysueee

Stylist spotlight on these wavy brunette extensions done by @theblondeorchidsalon in Palmetto, FL. Tag #DiBiaseHairUSA to be featured next week! #dibiaseextensions #stylistspotlight #salonhair #extensionhair #dibiasehairusa #hairenvy
Who says you can't have it all?! Length, shine and vibrant color is all possible with Di Biase hair extensions! Look by Nina at @salonbluhair. #salonblu #transformations #lovewhatyoudoThat moment you create something magical using tape-in extensions 😍 Stylist Spotlight on this #regram by @sierrasstyle at Blue Bird Salon. #bluebirdsalon #SLOsalon #hairextensions #extensionlook #lovewhatyoudo #hairgoals
@stevijadehair at @yourhairsalon showing us that extensions aren't all about length - they can be added for thickness and fullness as well! #transformations #dibiasehair #dibiaseextensions #longhair #brunette #stylistspotlight
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5 Tips to Boost Hair Extension Sales

1. Advertise on Your Website

  • Online visibility is everything. Make it easy for clients to find your extension services by creating a dedicated page for your extensions, including before and afters, on your salon website. By doing this, you are separating the extension services, giving it an exclusive feel and drawing more attention to the service. If you don’t know how to build a website, there are lots of helpful sources that make it easy to create and populate a page with relevant content. Sites such as allow anyone to quickly and easily create a website without having any web experience. After you make your website, take it to the next level by adding your social media pages. If you don’t have social media, take a look at the next tip.

2. Utilize Social Media

  • The first thing that people do when they find out about your salon is look you up online, making attractive social media pages critical to promote new business. At a minimum, create a Facebook and Instagram page with your salon logo and contact information so clients can easily locate you and find out what your salon is all about. When you have created this, populate the page with before and afters, videos, client selfies and any other content that showcases the services that you offer.

3. Use Advertising Materials In Or Near Your Salon

  • When you have a client in your chair, use the opportunity to show them how amazing hair extensions can be. Have a brochure or flyer nearby that is easily displayed and can pique the interest of your client without having to do any extra work. Another example would be to have a slideshow or hair extension video playing on salon screens. Displaying signage, banners, posters or flyers in the salon are all great ways to attract those already in or near your salon. If your salon is on a busy street, put something on the windows so that people on foot are immediately attracted to what your salon has to offer. Try utilizing a variety of materials to see what works best for your salon.

Featured image: Gina Ralston at Belleza Salon of O’Fallon MO uses a Di Biase decal on her car to advertise Di Biase extensions on the go! This is a great example of utilizing marketing materials anywhere you are. You can order Di Biase marketing materials by contacting us at

4. Offer Promotions and Discounts

  • Once you have someones interest, draw them in fully by offering an exclusive deal on extensions. Percentage discounts, free products and discounted services are all common discount methods that help to bring clients in. Use specials and discounts to your advantage by advertising them on your website and social media pages and giving people a reason to talk about your salon.

5. Don’t Underestimate the Power of Word-of-Mouth

  • Encourage those who do have extensions to share them with their friends and family. A great way to spread the word is simply to get people talking! Wherever you go and whatever you do, talk about your extensions, especially if you wear them yourself. Hearing and seeing great hair will get others excited about hair extensions and having them want extensions for themselves!

For more information and a more in depth look on how to reach a wider audience, click here to access an article from Di Biase COO, Dale Aho who gives tips on “Making Your Hair Extension Business A Profit Powerhouse.” Have your own tip or something you wanted to share with stylists who are looking to bring in more business? Comment below with what has worked for your salon!

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Making Your Hair Extension Business A Profit Powerhouse

Dale P. Aho, J.D., COO
Di Biase Hair Extensions USA

Making Your Hair Extension Business A Profit Powerhouse

The core to hair extension profitability lies in understanding that hair clients are everywhere and they are out there looking for you. They are not in your chair – YET – because you are invisible to them. They don’t see you. If you want to increase your income stream, you have to give them a way to find you.

Hair extension services provide an excellent living for many hair professionals. Being a premium and in demand service, while becoming more mainstream, extensions are an exceptional income generator and a valuable source of new clients. Yet those statements are certainly not true for many other stylists and salons, whose extension services languish, or who choose not to offer them at all. This article is concerned with the “why” and “what” – “why” there are such differences and, more importantly, “what” steps can be taken to jump start an extension business.

As a co-owner of Di Biase Hair Extensions USA, I learned early that successful hair extension businesses defy stereotypes. They are found in all kinds of salons and all kinds of demographic regions, including farmlands, inner cities, small cities, and working class neighborhoods, as well as the wealthier districts. They include individual stylists in booth rental arrangements and larger salons with numerous extension specialists. Most notably, the largest salons do not necessarily stand out when it comes to extensions.

In an effort at understanding what distinguishes and elevates some salons, I spent time meeting with stylists and salon owners from around the country – those that do little business and those that are over booked. Not surprisingly, the most common refrain of those that do very little business in extensions is that their clients can’t afford them. Those salons tend to treat extension services as a part of their regular menu of services, as a luxury that most can’t afford. Oftentimes, the salons offer extension services not because they see it as an income producer but more to keep the occasional client who wants extensions from going to another salon. The price of the service is often even discounted to the extent that it becomes unattractive for the stylist to do extensions.

There is a stark contrast when speaking with salon owners and stylists who are successful at extensions. They see extensions as an income leader. These owners and stylists tend to view their extension business through a wide lens. Their approaches and assumptions have common elements, particularly that: 1) new hair extension clients will include but not be limited to their existing clients, and, in fact, the majority of new business will come from the outside; 2) only a relatively few salons will make being visible a priority and, accordingly, there is room to rise above the rest; and 3) hair extension clients will actively seek out a specialist and will often be willing to travel a considerable distance for the service. Importantly, opening up the possible network of new clients also opens up the ability to set prices more fairly for the stylist, as the existing client base isn’t exclusively the target.

The lessons of the more successful extension businesses come down to covering each of the following market segments: 1) the chair; 2) the salon; 3) the neighborhood, or those who pass by the salon; and 4) the region as a whole. Each of these segments is critically important to success.

The chair. Successful extension specialists make sure that every single person who sits in the chair knows the hair stylist is a specialist in extensions. That client, female or male, may not be a candidate but he or she may well know of someone who might be. A focused extensionist will have brochures, mirror clings, testimonials, before and afters, and other materials that are either readily visible or can be handed out. Further, a stylist will encourage those who receive extensions to brag about the services and even offer incentives for referrals.

The salon. Successful extension salons make extension promotion a priority. For instance, they utilize the front desk (where everyone stops) for handouts or brochures, and displaying posters, or, for example, posting a small sign suggesting that clients ask about thinning hair solutions or other extension uses. Literally everyone who walks in the salon should see some prominent reminder of the extension business that is being done within the salon. It is certainly more of a challenge for the stylist who is a booth renter but hopefully the creative stylist can strike a bargain with the salon owner to allow some signage and/or work out deals with the other stylists in the business to encourage referrals. (The extensionist in the salon may be a safer alternative for other stylists than allowing the extension client to go to another salon.)

The neighborhood. The top hair extension salons use signage and other marketing displays to make sure their business in extensions will not be missed by those that pass by. If at all possible, a sign, flag, poster, or some other popular product should be placed prominently on the window front. Looking around at most salons, it is hard to know who does and who does not do extensions. You can distinguish your salon from the rest. With just a little effort, you can become visible to everyone as the stylist in the neighborhood that does extensions. You can gain additional footing by networking, using business cards, offering cross promotions, and similar types of “in person” communications.

The larger market – the region. This is where most salons truly miss out and where the more successful among them gain the greatest advantage. Just consider how few hair extension salons there really are in a particular city or metropolitan region. Within those salons, there are therefore cumulatively many customers who have no alternative but to go elsewhere if they want extensions. Unless they have heard of someone or can get a referral, they will look for someone with an online presence. In terms of promoting yourself online, the easiest method is via the various social media outlets. Clever use of social media costs nothing and it can be fabulously effective. Networking has always been one of the most effective ways to bring in new business. You can gain a reputation by effectively and consistently sending positive messages in a variety of platforms.

The most obvious and yet most underutilized road to extension profitability is through your website. Creating a fabulous extension webpage can pay off many times over in terms of client growth. It is a common thread that I found in separating the most successful salons from all the others who merely “offer” extensions as a service.

To illustrate, in looking for successful hair extension salons, I did what any member of the public might do: I SEARCHED THE INTERNET. I simply typed in the name of a city and combined it with the term “hair extensions.” When I found a list of salons, I then looked for those that had nice sections devoted to extensions and worked forward from those. I pretty much ignored webpages that merely listed hair extensions as one of the regular salon services. Effective webpages had sections with “before and afters,” testimonials, or other attractive images communicating that extensions were a specialty. This is the same path that a prospective extension client might take. Would it lead to your salon?

Beyond the webpage alone, you will be well served by listing yourself as servicing multiple cities, not just relying on your salon address. Web searches are very literal and, unless you specifically name the location, you will likely not be found by anyone searching in a neighboring city. You might try your own experiment on this to see which cities you appear under and which salons appear when doing a search of your own city. Many salons, even individual stylists, find a way to become listed in multiple cities, and specifically describing service locations is one way of doing that. The message in all of this is that hair salons too often treat hair extension services as a niche. They do little to nothing to maximize profitability by increasing visibility. This leaves a huge opening for the more ambitious extension specialist. Those who recognize and seek out that additional business will be the most successful. If you are interested in increasing your profits from doing hair extensions, look at your efforts to make yourself discoverable. Put yourself in a position to be found and the reward will be well worth the effort.

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“There’s nothing more rewarding than giving someone themselves back.” January 2018 Stylist Feature

I’ve been in the industry for 20 years and I’ve been working with hair extensions from very early on. I am always delighted by the quality of hair and variety of methods available from Di Biase.

I have so many stories from my time behind the chair. My very first full head hair extension client had a pixie cut and wanted hair down to her waist. Knowing what I know now I would never have recommended hair extensions but at the time I was determined to show off my new skill set. 450 fusion strands and 8 hours later I had created one of my biggest client transformations as a stylist. Of course, that pales in my mind next to the experiences I’ve had transforming cancer survivors and alopecia sufferers. There’s nothing more rewarding than giving someone themselves back.

My biggest tip for stylists starting into the world of hair extensions is to start small. Don’t do what I did. That first head was the most frustrating experience I’ve ever had with hair extensions. Starting with smaller applications for color or thickness allows you a bit more wiggle room for learning as you go.

The best marketing strategy I’ve come up with so far is encouraging my existing clients to be more open about wearing hair extensions by creating a referral program to reward them. Great hair extensions don’t show so it’s not like people are walking up and asking where they got them done. Many clients don’t want anyone to know they wear hair extensions. The fact remains that word of mouth is the most effective means of gaining new hair salon clients and this is a way of getting them to spread that for you.

Featured Image Caption: One of Christine’s many extension before and after’s! Di Biase offers fusion, tape-in/sticker, i-tip and clip in extension options that fit everyone and every lifestyle.

Name: Christine Rinehart

Salon Name & Address: Elany Image Salon & Day Spa, 8091 Alban Road, Springfield, Virginia 22150

Find out more about Christine at and!

Have your own transformation story to submit? We’d love to hear from you! Email us your story along with your contact details, social media pages and pictures or videos to go along with your transformation in order for a chance to be featured on our blog and social media. Hope to hear from you soon!


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Hair Breakage? Read About An Untapped Solution For African American Hair

It’s not uncommon for women to experience breakage caused by wearing weaves. However, when Deborah J. Smith discovered that hair extensions were an option for her, she wanted to investigate if this was truly an answer to her prayers. Deborah is a Gifted Medium/Psychic, Shamanic Intuitive, Ordained Minister and Pranic Healer whose busy schedule frequently takes her all around the world. Feeling situations and people out is her specialty, so when she took the path of Di Biase, she trusted that her gut steered her the right way. Because Deborah is always on the go, she wanted something that could be easily managed but also look incredible at the same time. Why hair extensions over a weave? Read her story below and see why she decided to go down an nontraditional path for an out of this world solution.


Before Extensions

What is your natural hair texture?

Naturally, my hair is very kinky, extremely curly and thick.


How did your hair feel before extensions vs. after extensions?

Before I wore hair extensions, my hair would always be damaged from wearing weaves.  It would be thinning and breaking off constantly! Now, my scalp can breathe and it’s not “tight” feeling anymore.

How long have you been getting extensions for?

For about a year now, I’ve used both tape-in and fusion hair extensions.

Why do you prefer having fusions extensions in over a traditional weave?

The best part about having extensions is that they are extremely breathable and versatile, so I can put my hair into different hairstyles. I can do a ponytail, part it, wear it up, swim in it, sleep comfortably and wash it like normal. Because extensions lay flat, they’re not noticeable to anyone. The extensions seem to last longer and I can use the products I need without worrying that they will get damaged. Not only that but the extensions hold product longer. It’s like having my own hair without having it tightly braided to my head!

After Di Biase extensions

No matter what the quality of the hair in a weave, it always felt stiff, like having a helmet on your head, which was horrible during the sweltering summer months. You feel the stiffness all throughout your hair, not just your scalp so having extensions makes a world of difference.

How does having the extensions make you feel?

Hair extensions make me feel a lot sexier. When anyone touches my hair, they can’t feel the extensions so I can be confident anywhere I go.

What would you say to African American women considering extensions?

I would absolutely recommend for all women to give extensions a try. There is a fear that it’s just for white women and African American women think that it wouldn’t hold to their hair when it’s actually an ideal solution for a problem many of us have.

In reality, extensions are much more comfortable and last much longer than weaves. Because I travel, I don’t have to worry about continual maintenance and can wash and style like normal. You can do so many different things with extensions from wearing it wavy to straight and everything in between. So it’s definitely something that all women need to try!

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Product Spotlight: Why We LOVE the Di Biase Hot Tool and the Importance of Using It

When applying Di Biase fusion hair extensions, the tools you use to fuse extensions are just as important as the hair that you are applying. Always make sure you are utilizing the Di Biase hot tool, the proper way and don’t use anything not approved on the hair, as it can cause damage to the natural hair. Before application, wash hair twice with a clarifying shampoo and be sure not to use any other products on the hair prior to application.

About the Di Biase Hot Tool:

The Di Biase hot tool is a must have for hairstylists applying fusion hair extensions. Specifically created for Di Biase keratin bonds, our hot tool pliers work by melting the bonds just enough so that they are bendable into a flat position. This unique flat shape is what provides a seamless, virtually undetectable and comfortable bond. The shape and tip of the fliers provides a secure and comfortable application of the extension. No hair extensionists kit is complete without this hot tool!

The hot tool doesn’t get s hot as my straighter iron, other hot tools, etc. Why is that? Shouldn’t it get hotter?

The hot tool is specifically formulated to get to the precise temperature you need to melt the keratin and then shape it into the flat envelope position. Anything hotter and the bonds will be damaged and permanent damage will be done. Anything at too low of a temperature and the bonds will not melt enough to achieve the correct shaping. This is why it’s extremely important to use the correct temperature in applying hair extensions.

How do I buy your hot tool?

There are three ways to purchase your Di Biase Hot Tool and other Di Biase products to begin applying beautiful extensions to your client’s hair. 1) Call your order into (248) 489-8900 2) Email us at or 3) Register at our web store at to purchase extensions, products and other accessories.

If you would like more information about Di Biase, certification classes around the country or have any questions please do not hesitate to contact us.

Check us out on social media:

Facebook. Twitter. Instagram. YouTube.

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5 Definitely Do’s and 3 Oh-No’s of Hair Extensions

To get the most out of your hair extensions, it is important to remember these proper maintenance routines and daily upkeep tips. The better you take care of your extensions, the longer they will last! Failing to follow these steps will result in matting, tangling and possible damage of natural hair, yikes! Keep your hair growing long and strong while maintaining extensions using these useful tips.

Definitely Do’s

  1. DEFINITELY DO avoid products with sulfates.

Even for those without hair extensions, sulfates can be especially irritating to the skin & scalp and can be damaging to the bonds & hair. For best results, take care of your extensions using products from the Di Biase Hair Extensions hair care line.

  1. DEFINITELY DO brush and finger through your hair every day.

To make sure hair does not get tangled or matted, run your fingers through your hair on a daily basis. Also make sure to use a special brush with gentle bristles of varying length and texture anytime you brush your hair to prevent extra pulling on the bonds.

  1. DEFINITELY DO sleep in a braid or low ponytail.

To avoid matting, always put hair in a low ponytail or braid when you are lying down. This keeps your hair all in the same direction and will prevent tangles.

  1. DEFINITELY DO focus on washing your scalp and condition only your ends.

Another benefit of having extensions is that you don’t have to wash your hair every day! When you are washing, focus on shampooing your scalp (gently and carefully) and then conditioning only the bottom end and tips of your hair.

  1. DEFINITELY DO continue doing the active things you love!

The beauty of Di Biase hair extensions is that the fine, durable and waterproof bonds allow for free flowing movement no matter what you’re doing. Whether you are working up a sweat in the gym or doing laps in the pool, you can be sure that Di Biase extensions will keep up with whatever you choose to do.

Oh No’s!

  1. Oh No! DON’T go to bed with wet hair.

When going to bed, make sure that your hair is fully or almost dry, as you can cause damage to your natural hair. Going to bed with wet hair causes it to mat and tangle which can lead to natural hair damage which can be easily avoided.

  1. Oh No! DON’T put oil on or near your scalp.

Oils will loosen your bonds and might cause extensions to start sliding out. If applying oils to nourish and moisturize your hair, focus on the lower end and tips especially. Di Biase offers a line especially for taking care of extensions, which can be found here.

  1. Oh No! DON’T color or cut your own extensions.

Although you might be tempted to color or cut your own hair, this is best left to professional stylists who are experienced in coloring extension hair. Coloring and cutting extensions is different on extension hair than it is on natural hair. It is especially crucial to remember to NEVER bleach your extensions. Color is deposit only.